Online Marketing Manager (f/m/x) (Web & Performance focused)

Responsibilities

As Online Marketing Manager (f/m/x) (Web & Performance focused), you will combine hands-on operational execution with a strategic business partner role for our business lines and EMEA affiliates, driving and optimizing our digital presence with a strong focus on performance marketing, data-driven decision-making and high-quality content execution across international markets.

Your key responsibilities include:

• Managing day-to-day website content operations in Typo3, including planning, uploading, quality assurance, publishing and optimization
• Guiding content owners and coordinating website initiatives such as landing pages, campaigns and relaunch activities
• Ensuring consistent content governance across affiliates and business lines
• Improving digital customer journeys by identifying friction points and enhancing usability and conversion
• Optimizing landing pages and digital touchpoints to increase engagement and clarity
• Owning digital analytics tools to ensure reliable performance tracking and insights
• Defining KPIs and enabling stakeholders to translate data into actionable improvements
• Driving SEO, GEO and SEA (Google Search, Display and YouTube) in collaboration with agencies and internal stakeholders across markets
• Contributing to process optimization, including automation and AI-supported workflows
• Collaborating cross-functionally while confidently advising and challenging stakeholders on data-driven decisions

Profile

You are a strong match if you combine hands-on digital marketing expertise with a performance-driven mindset and strong stakeholder management skills.

Ideally, you bring the following qualifications and strengths:

• Degree in marketing, business administration, communications, or a related field
• Several years of digital/online marketing experience, ideally in healthcare, medtech or another regulated environment
• Strong track record in performance marketing, including KPI tracking, data-driven optimization, and a solid understanding of SEO and SEA
• Hands-on expertise in CMS platforms (preferably Typo3) combined with solid knowledge of website management, content operations and analytics tools (GA4, GTM, Looker Studio)
• Proven stakeholder and project management capabilities, including consultative guidance, the ability to challenge perspectives and a structured, detail-oriented working style
• Openness to new technologies, automation and AI-supported workflows
• Experience in email marketing and CRM processes is considered an advantage
• Knowledge of customer journey optimization or digital behavioural analysis is a plus
• Familiarity with portal environments or international web governance would be beneficial
• Excellent communication skills in English

Benefits

We are an aspiring corporate group where respect and trust form the basis for cooperation and communication within Sysmex.

• Culture & cooperation
  • An appreciative work environment, open corporate culture, flat hierarchies and an inclusive and caring atmosphere.
  • Working in an innovative and international environment with a broad learning and development landscape in our EMEA Campus, after-work events for internal networking
• Work-life balance
  • Flexible working through flextime and a hybrid working model (60% mobile working, 40% on-site), 30 days annual leave
• Additional benefits
  • Attractive compensation package including Christmas and vacation pay, childcare allowance, capital-forming benefits, subsidy for company pension scheme, corporate benefits, relocation assistance, subsidised lunch in our canteen
• Health & wellbeing
  • Subsidized EGYM Wellpass with access to 13,500 studios, plus in-house gym, various sports courses, massages, company medical and psychological care, workplace glasses, and general health management
• Mobility
  • Subsidy for the public transport 'Deutschlandticket', free parking, bike leasing via JobRad
• Social Responsibility
  • Various opportunities to get involved in different sustainability and charity initiatives, climate friendly and respectful use of resources