Brand & Advertising Specialist

About

Join a dynamic team as a Brand & Advertising Specialist, driving impactful media strategies in a hybrid environment. Leverage data insights to shape effective customer acquisition campaigns that resonate.

In this role, you'll report directly to the Brand Manager while leveraging your strong background in integrated marketing. Highlighting your expertise in managing diverse projects, you will ensure effective communication and alignment across teams. Strong analytical skills will be essential for evaluating campaign performance and informing strategic decisions.

Drive marketing excellence by blending creativity with data to influence brand growth and audience engagement.

Responsibilities

• Manage integrated media strategies across multiple channels
• Own Direct Mail creative, testing, and segmentation
• Develop and implement local marketing toolkits
• Steer brand strategy through agency partnership management
• Deliver clear media performance insights to stakeholders

Requirements

• Bachelor's in Marketing, Advertising, or similar
• Minimum 4 years in integrated media roles
• Proven budget management for campaigns exceeding $1.5MM
• Advanced data analysis skills using Excel
• Experience leading integrated marketing initiatives