Campaign Manager II

About the Role:

The Performance Ads Specialist - Google Shopping Ads and Meta Ads will sit within the CPG Advertising Operations Team, fully dedicated to enabling client’s Offsite Ad offerings via Google Merchant Center and the Meta platform. This position requires comfort working in a fast-paced environment, proactive ownership of CPG and SMB advertising accounts, and a deep understanding of Offsite media models. We are looking for candidates who are ready to roll up their sleeves, dive headfirst into ambiguous situations, and lead with a data-driven approach to drive performance at scale.

What You’ll Do:

• Cross-Functional Collaboration: Work closely with Product Operations, Engineering, Technical Operations, and GTM teams to enable and scale Google Shopping Ads across all Advertising business lines
• Expansion & Strategy: Own campaign management and operational process development for additional Offsite Media opportunities - including, but not limited to Meta, TikTok, and YouTube
• Feed & Account Integrity: Monitor product feed health and account statuses. Proactively identify and resolve disapprovals or price/availability mismatches, taking the lead in troubleshooting technical hurdles with client’s engineering teams
• Creative Optimization: Continuous optimization of campaigns and Offsite media offerings; enriching item titles and descriptions to ensure client’s offsite listings remain highly competitive
• Data-Driven Insights: Utilize performance reporting and analytics to understand how external traffic drives conversion and GMV back to the client app/site
• Innovation & Testing: Collaborate on brand strategies, A/B testing, and innovative product enhancements with internal and external stakeholders to stay ahead of retail media trends
• Campaign Strategy & Execution: Design and manage Performance Max (PMax) and Standard Shopping campaigns dedicated to offsite conversion
• First-Party Data Integration: Work with our data teams to utilize our platform’s audience signals for enhanced targeting and RLSAs (Remarketing Lists for Search Ads)
• Feed Optimization: Transform raw product data into high-performance feeds using internal catalog tools and manual supplement feeds to improve "Quality Score" + CTR
• Performance Analysis: Monitor and report on key metrics including ROAS, iROAS (Incremental ROAS), CPA, and Share of Voice
• Stakeholder Collaboration: Act as the technical subject matter expert for our Sales and Account Management teams when pitching offsite capabilities to top-tier brand partners

Basic Qualifications:

• 3+ years of experience in advertising operations, performance ads, or related operational roles
• 1+ years of experience working with Google Shopping Ads within Google Merchant Center (GMC)
• Bachelor's Degree

Preferred Qualifications:

• Previous experience working with complex and dynamic product catalogs. Familiarity with how to work cross-functionally with various stakeholders to investigate, troubleshoot and evolve shopper experiences on the client app
• Strong understanding of how product feeds are pulled and being comfortable working in technical settings. Does not shy away from working closely with Product/Engineering teams to troubleshoot bugs or escalate platform issues
• The ability to build processes and SOPs from scratch. Having a deep understanding of different client KPIs and ability to explain different attribution models