Advertising Sales Executive

About Sunwater Capital

Sunwater Capital is seeking an Advertising Sales Executive to drive the commercial success of its portfolio.

Sunwater Capital operates a portfolio of data, media, and intelligence platforms serving policy, science, and regulated industries. Core businesses include:

• Legis1 - data, analytics, and AI-driven news for the U.S. Congress and government affairs ecosystem
• AllCiv - civic engagement, political data, and citizen-facing media platform launching in Q3 2026
• AllSci - AI-native platform for exploring and publishing scientific knowledge
• Levin Associates - leading provider of M&A intelligence for healthcare and long-term care

These platforms collectively reach high-value audiences across government, life sciences, healthcare, and professional services. AllCiv will target donors and voters across the political spectrum.

The Advertising Sales Executive is a quota-carrying, mid-senior level sales role responsible for building and scaling advertising revenue across Sunwater’s portfolio. The mandate is to originate, structure, and close integrated media partnerships spanning multiple platforms and audience segments.

The role requires a full-cycle seller with strong prospecting discipline, experience selling into complex B2B environments, and the ability to translate client objectives into multi-channel, measurable media programs (digital, content, events, and data-driven offerings).

Key Responsibilities

Revenue Generation & Pipeline Ownership

• Source, qualify, and close net-new advertising and sponsorship revenue across all portfolio platforms
• Build and manage a multi-quarter pipeline with clear stage definitions, forecasting rigor, and conversion discipline
• Consistently meet or exceed individual revenue targets

Solution Development

• Design integrated media programs aligned to client KPIs (awareness, lead generation, policy influence, market positioning)
• Develop pricing, inventory allocation, and performance expectations

Client & Agency Engagement

• Sell directly to senior stakeholders (CMOs, Heads of Public Affairs, Government Relations, Brand, Growth)
• Engage with media agencies and buying groups where relevant
• Lead all commercial negotiations, contract structuring, and deal closure

Execution Alignment

• Coordinate with internal marketing, product, and editorial teams to ensure campaign delivery
• Maintain accountability for client outcomes and reporting integrity
• Drive renewals, upsells, and cross-sells across the portfolio

Market Development

• Identify high-value verticals (e.g., government affairs, healthcare, life sciences, advocacy organizations, professional services)
• Help with initial launch of AllCiv platform and targeting of user base and advertisers
• Represent the portfolio at industry events, conferences, and client meetings
• Provide feedback on product, packaging, and go-to-market strategy

Required Experience & Qualifications

Sales Profile

• 5-10+ years of direct advertising sales experience (B2B focus preferred)
• Demonstrated success in closing complex, multi-channel media deals
• Track record of quota attainment and revenue growth

Domain Exposure | Experience selling into one or more of the following:

• Government affairs / public policy ecosystem
• Pharmaceutical, healthcare, life sciences, or regulated industries
• Financial services

Capabilities

• Strong prospecting and pipeline generation discipline (“hunter” profile)
• Ability to construct and sell strategic media programs, not just placements
• Advanced negotiation and deal structuring skills
• Experience with:
  • Sponsored content
  • Email/newsletter advertising

Relationships

• Existing network across advertisers, agencies, or industry stakeholders is strongly preferred

Tools & Execution

• Proficiency with CRM systems (e.g., Salesforce) and sales reporting
• Ability to manage forecasting, pipeline hygiene, and sales analytics
• Strong written and verbal communication; capable of producing executive-level proposals

Logistics

• Ability to work on-site in North Bethesda, MD
• Willingness to travel periodically for client meetings and industry events

Compensation & Benefits

• Base salary $85,000 - $115,000 per year, plus uncapped commissions based on performance
• Sunwater provides paid comprehensive health insurance with dental and vision, 401(k) with company matching, and generous paid time off
• Opportunities for professional growth and advancement within a growing portfolio