Advertising Sales Manager

Advertising Sales Manager

Company Overview

This role will serve as a strategic Partner Manager within the digital advertising and retail media sector, collaborating with cross-functional teams, merchants, and agency partners. You will use your consultative approach and knowledge of the digital advertising landscape to deliver results across assigned verticals while driving value for members and clients.

Role and Responsibilities of Advertising Sales Manager

You will develop and execute revenue-driving strategies while serving as a strategic advisor to assigned clients. You will implement omni-channel advertising solutions and lead performance initiatives that exceed revenue and business targets.

• Develop and implement sales strategies to exceed revenue targets within digital advertising and retail media.
• Exceed individual and team sales goals by defining and owning account plans that unlock new investments.
• Lead client performance metrics and deliver data-driven solutions leveraging sponsored search, display, social, CTV, and in-club events.
• Manage forecasting and conduct accurate client analysis to support planning and strategy development.
• Execute projects involving quantitative analysis, industry research, and strategic planning.
• Promote Sam’s Club MAP at targeted events, conferences, and media opportunities while championing product releases internally and externally.
• Build and expand collaborative relationships with key stakeholders, including Fortune 500 partners, and solidify Joint Business Plans (JBPs).
• Create and present needs-based, objective-driven solutions in response to RFPs.
• Reach and exceed sales quotas while contributing to overall vertical and team goals.
• Collaborate cross-functionally to drive revenue growth with new and existing customers.
• Deliver exceptional customer service and present MAP solutions in a compelling and professional manner.
• Establish leadership presence within Sam’s Club and the broader industry.

Required Skills and Experience of Advertising Sales Manager

• Option 1: Bachelor’s degree in Business, Finance, Marketing and Sales, Advertising, or related area and 2 years’ experience in business development, market development, or related area.
• Option 2: 4 years’ experience in business development, market development, or related area.
• Experience in Shopper Marketing Sales, eCommerce sales, Retail Ad Sales, or Search.
• Experience managing client accounts.
• Experience working as a strategic advisor with C-level clients.
• Experience driving revenue growth within established partnerships.
• Strong understanding of advertising technology, data, and performance measurement trends.
• Experience reaching and exceeding revenue or business targets.
• Strong financial acumen with forecasting experience.
• Operational rigor, including SFDC pipeline management, call reports, and account planning.
• Ability to influence and communicate effectively across cross-functional teams.
• Skilled storytelling ability to communicate marketing opportunities to brands.

Preferred Qualifications

• Master’s degree in Business, Finance, Marketing and Sales, Advertising, or related area.
• Sales experience.
• Supervisory experience.

Compensation and Benefits of Advertising Sales Manager

• Annual salary range: $80,000.00 - $186,000.00.
• Additional compensation includes annual or quarterly performance bonuses.
• Additional compensation for certain positions may include Regional Pay Zone (RPZ), based on location.
• Medical, vision, and dental coverage.
• 401(k), stock purchase plan, and company-paid life insurance.
• Paid time off including PTO, parental leave, family care leave, bereavement, jury duty, and voting leave.
• Short-term and long-term disability benefits.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U education benefit program covering tuition, books, and fees for eligible associates.

About Walmart

At Sam’s Club, the focus is on delivering value to members while fostering innovation and collaboration across teams. The Walmart offers competitive pay, performance-based bonus opportunities, and comprehensive benefits designed to support a happier mind, body, and wallet. Walmart and its subsidiaries maintain a drug‑free workplace with a zero‑tolerance policy regarding the use of illegal drugs and alcohol on the job, supporting a safe and productive work environment.

FAQ

Q: What does an Advertising Sales Manager do?
A: They develop and manage advertising sales strategies, build client relationships, and drive revenue growth.

Q: What skills are needed for an Sales Manager?
A: Strong sales, communication, negotiation, strategic planning, and leadership skills are essential.

Q: Is the role stressful?
A: Yes, meeting sales targets, managing client expectations, and handling competitive pressures can be stressful.

Q: What qualifications are required?
A: A bachelor’s degree in marketing, business, or a related field and experience in advertising sales are typically required.