AI-native Growth Marketing Lead

Classover (NASDAQ: KIDZ)

Classover is an AI-driven K–12 education company building a multi-product ecosystem across offline learning centers, STEM competition programs, and AI-powered education tools.

We are hiring an AI-native Growth Marketing Lead to design and scale our growth systems across all business lines.

This is a hands-on role for someone who can combine growth marketing + AI tools + system thinking to build scalable acquisition engines.

What you will do

• Build and scale AI-driven growth systems across multiple business lines (offline centers, homework tutor programs, AI learning products, robotics initiatives)
• Design and execute acquisition strategies across both online and offline channels
• Use AI tools and agents to improve marketing workflows, including: content production, lead generation, campaign execution, segmentation, reporting & optimization
• Develop high-conversion marketing content (ads, landing pages, social content, video scripts, parent-facing messaging)
• Conduct market, user, and competitor research to define positioning and go-to-market strategy
• Run continuous experiments to improve CAC, conversion rate, and overall marketing efficiency
• Build repeatable growth playbooks and document scalable marketing systems
• Collaborate closely with product, sales, operations, and education teams to align growth with business goals

What makes this role different

This is not a campaign execution role.

You will be building the AI-powered growth engine of the company — turning marketing into a scalable system, not manual work.

You will define how we acquire users, scale campaigns, and use AI to improve marketing productivity.

Who we are looking for

• Experience in growth marketing, performance marketing, marketing operations, or content-driven acquisition
• Strong hands-on experience using AI tools in real marketing execution (not just experimentation)
• Strong understanding of funnels, experimentation, and data-driven growth
• Ability to create clear, persuasive, conversion-focused messaging
• Strong analytical + execution skills, with high ownership mindset
• Comfortable working in a fast-paced, 0→1 environment

Preferred experience

• Experience in EdTech, consumer internet, subscription, or offline+online business models
• Experience building or optimizing multi-channel acquisition systems
• Familiarity with automation tools, AI agents, or marketing workflows
• Proven track record improving CAC, conversion rate, or campaign ROI

Compensation

• Base salary: $48,000-$70,000/year
• Performance-based bonus tied to growth outcomes
• High-ownership role with direct visibility to leadership
• Opportunity to define AI-driven marketing systems from scratch
• Visa Support: CPT, OPT sponsorship available. H-1B sponsorship may be considered for outstanding candidates.