Analyst, Advanced Business Analytics

General Information

Ref # 21996
Remote? No

Ally and Your Career

• Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them.
• Our focus is on the health and safety of our teammates as well as work‑life balance and diversity and inclusion.
• From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally.
• We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

The Opportunity

The Marketing Analyst role will be responsible for the execution and analysis of database marketing for Ally Bank. As an integral part of the marketing analytics team, this analyst will interact with business partners on the marketing team and line of business, as well as our creative agency, to identify targeted marketing audiences, lead the execution of campaigns and report findings to identify opportunities for enhancements and better targeting.

The Work Itself

• Participate in the upfront strategic planning process of developing targeted multi‑channel campaigns (acquisition, upsell, cross sell, incentives), including sizing, scenario testing.
• Take part in design of experiment ideation and development for the purposes of ensuring adequate structure for maintaining measurable outcomes.
• Responsible for the execution and project management of targeted marketing campaigns based on detailed customer characteristics, legal regulations, statistical models and business requests.
• Analyze and present campaign performance including responder profiling, statistical significance testing and business case analysis.
• Act as a liaison between business partners and execution team to translate business need into executable requirements and technical specifications.
• Oversee automated campaigns to ensure they’re running on time and accurately.
• Manage workflow and resource planning for campaign execution.
• Conduct detail‑oriented team audits of all deliverables to ensure 100% accuracy of campaign data.

The Skills You Bring

Minimum Qualifications

• 1+ years of relevant experience
• Bachelor’s Degree in relevant field(s) of study or equivalent

Preferred Qualifications

• 2 years+ of SQL experience
• 2 years+ of Data Analysis experience
• Excellent ability to communicate across all levels of roles and functions throughout the organization – both verbally and written
• 1+ years of professional experience in marketing campaign management and/or business analysis, preferably in financial services
• Ability to perform in a fast‑paced environment, with competing priorities and changing requirements
• Ability to manage multiple projects at once
• Detail‑oriented with a strong focus on accuracy

Nice to Haves

• 2+ years of experience working within a financial services organization
• 2+ years of experience with SAS
• 2+ years of experience developing dashboards in PowerBI or Tableau

How We'll Have Your Back

• Ally's compensation program offers market‑competitive base pay and pay‑for‑performance incentives (bonuses) based on achieving personal and company goals.
• Time Away: competitive holiday and flexible paid‑time‑off, including time off for volunteering and voting.
• Planning for the Future: industry‑leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well‑being programs.
• Supporting your Health & Well‑being: flexible health and insurance options including dental and vision, pre‑tax Health Savings Account with employer contributions and a total well‑being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back‑up child and adult/elder day care program and childcare discounts.
• Work‑Life Integration: LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Who We Are

Ally Financial is a customer‑centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on “Doing it Right” and being a trusted financial‑services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Equal Opportunity Employer

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

COVID‑19 Vaccine Requirement

Where permitted by applicable law, must have received or be willing to receive the COVID‑19 vaccine by date of hire to be considered, if not currently employed by Ally.

Accommodation

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range

• Emerging: $65,000
• Experienced: $90,000
• Expert: $115,000

An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Incentive Compensation

This position is eligible to participate in our annual incentive plan.