Analyst - Customer Analytics South.Marketing NG

• *Reports To:** Manager - Geo-Marketing Analytics • *Division:** Marketing • *Mission:**

To assist in collecting, evaluating, and preparing research and/or other complex statistical data, narrative reports or presentations, and recommendations to have a better understanding of the customers’ needs at a micro-market level. • *Description:** • Own regional BI architecture: • - Power BI dashboards • Automated data pipelines • Single version of truth for the region • Deliver state, LGA, cluster, and site-level analytics across: • - Revenue • Subscribers • Usage (Voice/Data) • Quality of Experience • Site profitability • Proactively identify: • - Underperforming micro-markets • White spaces and demand gaps • Early warning signals (churn risk, congestion, site profitability) • Replace static reporting with predictive and prescriptive insights. • Handle advanced ad-hoc analytics for RGM and regional leadership. • Support localized go-to-market strategies: • - location-specific offers • Channel mix optimization • Sales deployment targeting – GC opportunity mapping

Integrate external data (population, income proxies, mobility, POIs) into insights. • *Education:** • First degree in Economics, Statistics, Mathematics, Computer science, Engineering, or any related field.

Fluent in English. • *Experience:**

3-7 years’ working experience which includes: • 2 years in a business analyst or business analyst support role • 2 years’ work experience within data analysis, programming, reporting or general business experience, including formal business/market analysis and data manipulation/ mining experience. • Understanding of Marketing Analytics by channel