Analytics Lead

Job Description

• Strong experience in implementing and maintaining accurate experiment and event tracking across digital platforms.
• Expertise in defining, validating, and troubleshooting analytics implementation to ensure reliable data collection and reporting.
• Hands-on experience with Adobe Analytics, tag management solutions, and tracking frameworks.
• Skilled in configuring and managing tags, variables, events, and data layers using modern tag management tools.
• Experience collaborating with product, marketing, and engineering teams to support analytics strategy and optimization initiatives.
• Strong understanding of web analytics, user behavior analysis, and data quality governance.