Senior Data Analyst, Analytics & Insights

Role Overview:

We are looking for a Senior Analyst with deep expertise in Google Tag Manager, strong front-end coding and debugging skills, and a sharp understanding of Google Analytics / GA4 and website data layer.

This is a hands-on contract role for someone who can build, QA, troubleshoot, and scale tagging implementations across complex client environments.

We are looking for a specialist with 5–10 years of experience in a dedicated GTM / tagging role, ideally within an agency setting, who can work across analytics, media, strategy, and development teams to deliver clean, reliable data collection.

Key Responsibilities:

Tagging Implementation & Management

• Lead and support Google Tag Manager (GTM) implementations across websites and digital experiences
• Build, update, test, and troubleshoot tags, triggers, variables, and custom JavaScript in GTM
• Ensure tags fire correctly and function across browsers and environments
• Support GA4 / Google Analytics implementations (event tracking, conversions, QA)

Measurement Strategy & Requirements

• Translate measurement requirements into practical tagging solutions aligned with business goals and KPIs
• Align tracking implementations with reporting and analytics needs

Data Layer & Technical Collaboration

• Partner with developers to define, validate, and improve website data layer and implementation requirements

Debugging & Quality Assurance

• Debug front-end tracking issues using developer tools (DOM, console, network, GTM preview)
• Validate data layer accuracy and overall measurement integrity across environments

Workflow & Request Management

• Manage and triage inbound tagging requests via ticketing systems
• Ensure requests are documented, prioritized, implemented, and validated

Automation & Innovation

• Contribute to workflow improvements using AI tools (e.g., ChatGPT, Anthropic) for debugging, documentation, QA, and efficiency

Documentation & Communication

• Create clear implementation documentation for developers, analysts, and QA teams

Qualifications/Required:

• 5–10 years in a focused Google Tag Manager / tagging implementation role
• Strong experience in an agency environment, supporting multiple stakeholders and fast-moving client requests

Must-Have Skills

• Deep hands-on expertise in:
  • Google Tag Manager
  • GA4 / Google Analytics
  • Website data layer
  • JavaScript, HTML, CSS
  • Front-end debugging and browser-based QA
• Experience writing technical implementation requirements and collaborating closely with developers
• Familiarity with ticketing / request management systems for inbound work intake and workflow management
• Capability and interest in AI-assisted workflows and automation
• Strong attention to detail, especially around data quality, testing, and measurement accuracy

Nice-To-Have Skills

• Knowledge and experience with sGTM (desirable, but not necessary)
• Experience as part of the Google Marketing Platform (GMP) partner ecosystem (desirable, but not necessary)