Assistant Marketing Manager

Position Overview

An assistant marketing manager develops, implements, and oversees digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads. This role involves planning and managing campaigns across various channels such as social media, SEO, and email, analyzing performance with web analytics, managing budgets, and collaborating with teams or agencies.

Key Responsibilities

• Develop and implement a comprehensive content strategy that aligns with the company's objectives, target audience, and brand identity.
• Drive brand awareness, audience engagement, and lead generation through strategic content marketing initiatives.
• Produce high-quality, impactful content across various platforms, including websites, blogs, social media, and email marketing campaigns.
• Optimize content for search engine performance (SEO) while maintaining consistent brand messaging and tone of voice.
• Collaborate with cross-functional teams to gather insights and create content that supports marketing efforts, product launches, and thought leadership initiatives.
• Assist the Senior Marketing Manager with the development, execution, monitoring and evaluation of strategic marketing plans.
• Constantly provide new and innovative ways to drive brand growth and engagement online and at retail.
• Work closely with various agencies (Media, Market Research, PR, Influencer, etc.) to execute brand initiatives.
• Manage influencer outreach programs to create educational content for various digital channels (Organic and Paid).
• Conceptualize, brief and manage inhouse video’s and photoshoots.

Required Qualifications

• Bachelor of Science (B.S): Marketing (Required)
• Experience Range II: 2 - 4 years of relevant experience or industry exposure in a related field
• Online Marketing
• English

Benefits & Perks

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Additional Workplace Offerings (subject to change or eligibility.)
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks