Assistant Manager - Digital Marketing

Job Summary

We are seeking a highly skilled and innovative Digital Marketing Manager to lead our online marketing strategies and campaigns. The ideal candidate will be responsible for developing and executing digital marketing initiatives to enhance brand visibility, drive e-commerce sales, and optimize user engagement across various digital platforms. This role requires a deep understanding of digital marketing tools, analytics, and creative content development to achieve measurable results and support business growth.

Duties

• Develop comprehensive digital marketing strategies including SEO, SEM, email marketing, social media advertising, and content marketing.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Google AdWords, Facebook Advertising, ensuring targeted reach and ROI.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Oversee website management using WordPress, ensuring content is current, engaging, and optimized for search engines.
• Utilize Google Analytics and other analytics tools to monitor campaign performance, analyze user behavior, and generate actionable insights.
• Create compelling visual content using Adobe Photoshop and Adobe Creative Suite for digital campaigns.
• Design and implement email marketing campaigns to nurture leads and retain customers.
• Collaborate with cross-functional teams including graphic designers, developers, and sales to align marketing efforts with business objectives.
• Manage social media accounts by creating engaging posts, monitoring engagement metrics, and running targeted advertising campaigns.
• Stay updated with the latest trends in digital marketing, e-commerce, and emerging technologies such as JavaScript, HTML, CSS, SQL for website optimization.

Skills

• Proven experience in digital marketing with a focus on e-commerce strategies.
• Strong knowledge of SEO techniques and keyword research methodologies.
• Proficiency in Google Analytics, Google Ads (AdWords), Facebook Advertising, and other PPC platforms.
• Skilled in website management platforms like WordPress; familiarity with HTML, CSS, JavaScript, and SQL is a plus.
• Expertise in Adobe Photoshop and Adobe Creative Suite for graphic design and content creation.
• Ability to analyze data effectively to inform marketing decisions using analytics tools.
• Experience with email marketing platforms and campaign management.
• Excellent communication skills with the ability to craft compelling messaging across channels.
• Creative thinker with strong project management skills to handle multiple campaigns simultaneously. This position offers an exciting opportunity for a motivated digital marketer to lead innovative campaigns that make a tangible impact on our brand’s growth while working in a dynamic environment that values creativity and data-driven decision-making.

Compensation

• Pay: ₹35,000.00 - ₹50,000.00 per month
• Work Location: Remote