Associate Digital Manager

About

Mast‑Jägermeister US is seeking an Associate Digital Manager to support execution of marketing activities across digital channels including Social Media, eCRM, and eCommerce. This role reports to the Director of Digital and will maintain and expand upon the existing marketing strategy with a focus on increased acquisition, engagement, personalization and conversion.

The ideal candidate has experience digitally executing marketing programs for a nationally recognized brand or at a digital/social agency with CPG clients, and is socially savvy—staying up to date on social media, influencer, and content trends. They are passionate about digital across social, eCRM, and eCommerce, with a strong performance track record. This individual is self‑motivated, entrepreneurial, adaptable, and hands‑on, thriving in an innovative digital environment.

Responsibilities

• Digital Program Execution

  • Execute digital programs across Organic Social, Influencer, and eCRM.
  • Write and manage briefs, asset delivery, approvals, QA digital campaigns/channels, and publishing.
  • Review and approve content, build content calendars, manage agencies to deadline, and handle agency feedback loop.
  • Coordinate cross‑functional reviews to ensure compliance and consistency.
  • Manage sweepstakes on digital channels, including rules coordination, prizing coordination, shipment, etc.
  • Coordinate cross‑functional teams to ensure marketing efforts are compliant, consistent, and deliver a unified consumer experience across channels.

• Social (Organic + Influencer)

  • Support strategic planning for organic social strategy and execution as well as influencer programs.
  • Serve as daily point of contact for agency partners.
  • Execute content calendars, trend content, and influencer activations.
  • Capture lo‑fi content and edit as needed.
  • Handle all community management and engagement with users on social media platforms (Meta, X, YouTube), engaging in discussions on a daily basis (requires light work outside of business hours to maintain communication and voice of the brand when needed).
  • Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment.
  • Track KPIs and ensure optimizations.
  • Monitor social and influencer trends.

• eCRM

  • Support acquisition and engagement strategy.
  • Act as daily point of contact for email agency.
  • Oversee content creation, editorial, QA and ensure carry‑through of brand tone of voice.
  • Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment.
  • Monitor email performance trends.

• eCommerce (Apparel + DTC)

  • Support eCommerce acquisition and conversion.
  • Manage updates with Shopify platform or third‑party white‑label platform, photography coordination, QA and publishing.
  • Coordinate apparel shipments.
  • Support DTC liquid product initiatives.

• Financial Tracking

  • Submit internal invoices and manage budget reconciliation.

Requirements

• Bachelor’s degree in digital marketing, marketing or advertising.
• 3–5 years in social, influencer, community management, and eCRM.
• Agency experience preferred; CPG or Bev‑Alc a plus.
• Deep knowledge & mastery of social and reporting platforms such as Meta, X, YouTube, SEM, TikTok, Sprinklr.
• Ability to translate analytics into insights.
• Excellent writing/editorial skills.
• Strong visual content/design skills; content capture, editing and publishing.
• Organized, independent, creative.
• Unrivaled attention to detail.

Software Experience

• Social platform tools: Meta Business Manager, TikTok, Business Center/Ads Manager.
• Social reporting tools: Sprinklr (or comparable tools such as Hootsuite, Sprout, Meltwater, Tubulr).
• eCRM: Salesforce, Adobe, similar.
• Web analytics: Google/Adobe Analytics.
• Project Management & Communication: Microsoft Teams tools, Figma (or comparable tools like Asana, Jira, Trello).
• Creative tools: Canva or Adobe Suite (or comparable tools).

Benefits

• Highly competitive compensation packages – $78k + 10% annual bonus.
• Comprehensive medical, dental, and vision insurance.
• Matching 401(k) plan.
• Yearly wellness stipend (gym membership or fitness classes).
• Generous holiday and vacation