Associate Director, International Marketing

About the Role

Lead Georgian's international marketing strategy, driving brand positioning, enrolment growth, and global market presence. Manage marketing budgets, oversee CRM and digital performance, and collaborate across departments to execute data-driven campaigns.

Responsibilities

• Brand strategy and marketing leadership: Lead international brand strategy, analyze market performance, develop strategic marketing plans, and shape core marketing content.
• Data, technology, and performance optimization: Provide strategic leadership of CRM and marketing automation platforms, interpret market intelligence, and manage budgets.
• Cross-functional collaboration: Play a strategic leadership role across functions, engage marketing agencies, and strengthen Georgian's presence at international forums.

Requirements

• Bachelor's degree in Marketing, Communications, or related discipline.
• Minimum of 10 years of progressive marketing and brand management experience within complex or multi-market environments.
• Strong understanding of international markets and appropriate marketing strategies.
• Strong design sensibility and writing skills.
• Proven experience providing creative direction, managing agency relationships, and translating strategy into effective briefs and executions.
• Exceptional interpersonal and communications skills.
• Proven track record in digital marketing and enrolment funnel management, with strong working knowledge of enterprise CRM and marketing automation platforms.
• Ability to manage agency and vendor partnerships across diverse cultural contexts.
• Experience applying market intelligence and competitive insights to multi-year international marketing and risk-mitigation strategies.
• Flexibility to work across multiple time zones.
• Strong cultural competency and sensitivity.
• Experience in post-secondary, international education, or global workforce training.

Compensation & Benefits

Salary: CAD 103,310 - 137,746 per year

• Comprehensive benefits plan
• Generous vacation policy
• Defined-benefit pension plan
• Tuition reimbursement program
• Holiday shut down period
• Employee and Family Assistance Program
• Flexible work program

Work Environment

• Schedule: Hybrid work environment
• Team: Collaborative and innovative team
• Office: Barrie Campus
• Culture: Inclusive, barrier-free environment that promotes equity, diversity, and belonging.

About the Company

Georgian College offers rewarding employment opportunities in academics, administration, research, and more. With campuses located across Central and Southwestern Ontario, Georgian College is committed to inspiring innovation, transforming lives, and connecting communities through the power of education.

Industry: Education Size: Large (over 1,000 employees) Founded: 1967 LinkedIn: Georgian College

Interview Preparation

• Proven experience leading and elevating a brand across multiple markets.
• Strong B2C and B2B expertise grounded in analytics, performance marketing, and ROI discipline.
• A track record of translating market insight into growth and competitive advantage.
• What are the key priorities for this role in the first 90 days?
• How does Georgian College support the professional development of its marketing team members?
• What are the most significant challenges facing the international marketing efforts at Georgian College currently?