Associate Manager, PFUS Marketing Science

Company Overview

PepsiCo is a global leader in convenient foods and beverages, known for iconic brands such as Lay’s, Doritos, Gatorade, Quaker, and Pepsi. Our Global Marketing team helps transform how our brands connect with consumers through data, insights, and innovation. We combine creative strategy with analytical rigor to deliver impact across campaigns and media, driving measurable growth and brand success.

Role and Responsibilities

• Lead internal and external media and marketing analytics projects to drive actionable insights.
• Own brand audience strategy and development in collaboration with the Audience Operations Lead.
• Identify white space opportunities across media and marketing measurement, tracking, and planning, and help build roadmaps for solutions.
• Drive adoption of Marketing Science priorities and new ways of working across select PFUS brands.
• Manage, leverage, and enhance analytical tools (custom and syndicated) to monitor brand performance and provide actionable recommendations.
• Translate media and marketing insights into business-impacting strategies.
• Ensure data integrity and provide quality assurance across internal and external tracking tools.
• Stay ahead of trends in the media and measurement landscape, continuously evaluating implications for the business.
• Summarize complex analytical findings and present them in an accessible, digestible way for stakeholders.

Required Skills and Experience

• Bachelor’s degree required; advanced degrees welcome.
• Minimum 4 years of relevant experience, ideally in media, marketing, or insights.
• Background in digital and media analytics strongly preferred.
• Proficiency with data visualization tools such as Datorama, Tableau, or similar platforms.
• Strong problem-solving abilities with analytical, quantitative, and conceptual skills.
• Advanced proficiency in PowerPoint and Excel.
• Experience working with large and complex datasets, with tools to access and manipulate data.
• Excellent communication skills, both oral and written, with proven ability to convey findings to diverse audiences.
• Demonstrated ability to work effectively as part of cross-functional project teams.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

Preferred Qualifications

• Experience in media agency, marketing, or consumer insights roles.
• Familiarity with modern marketing measurement methodologies and tools.
• Proven ability to influence stakeholders and collaborate across teams.

Compensation and Benefits

• Expected compensation range: $89,000 – $149,000, based on skills, experience, and education.
• Performance-based bonus, target payout of 10% annually.
• Paid time off, including parental leave, vacation, sick leave, and bereavement.
• Comprehensive benefits package including medical, dental, vision, disability, life insurance, dependent care reimbursement accounts, and employee assistance programs (EAP).
• Defined Contribution Retirement Plan.

About PepsiCo

PepsiCo is an Equal Opportunity Employer committed to creating a diverse and inclusive workplace. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. We comply with the Fair Credit Reporting Act, San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative, and all other applicable fair hiring laws. For more information, please view our EEO policy, EEO is the Law documents, and Pay Transparency Statement.