Associate Marketing Manager, CRM Rewards & Lifecycle

About the Role:

We are seeking a CRM Rewards & Lifecycle Associate Marketing Manager to support and scale our customer engagement strategy across email, SMS, and loyalty. This role is ideal for a hands-on marketer with 3–5 years of CRM experience who thrives in a fast-paced, growth-oriented environment and is comfortable owning execution end-to-end—from strategy to build to performance analysis.

The ideal candidate has experience in retail, e-commerce, or regulated industries (cannabis strongly preferred) and is excited to dig into data, tools, and creative to drive customer lifecycle growth.

What You'll Do:

CRM & Lifecycle Marketing

• Execute and optimize end-to-end customer lifecycle programs including acquisition, onboarding, engagement, retention, and reactivation
• Own day-to-day deployment of email , SMS and push campaigns, including promotional, triggered, and automated journeys
• Partner with cross-functional teams to ensure lifecycle messaging aligns with merchandising, promotions, and compliance requirements
• Support ongoing testing initiatives (subject lines, creative, cadence, offers, segmentation)

ESP & Platform Ownership

• Serve as a power user of the ESP platform (Sweed preferred), including campaign builds, segmentation, QA, and troubleshooting
• Collaborate with internal partners and vendors to enhance platform usage and automation capabilities
• Ensure data accuracy, list hygiene, and compliance with opt-in and regulatory standards

Creative & Design Execution

• Create or support email, SMS & push creative, including layout, basic design, and copy edits
• Work comfortably with templates and brand guidelines while maintaining speed and consistency
• Partner with design and brand teams when needed, while remaining capable of self-sufficient builds

Performance & Optimization

• Monitor campaign performance and report on key CRM metrics (open rates, CTR, conversion, revenue, retention)
• Translate insights into actionable recommendations to improve lifecycle and rewards performance
• Maintain documentation for campaigns, journeys, and best practices

What You'll Bring:

Required

• 3–5 years of hands-on CRM or lifecycle marketing experience
• Experience in retail, e-commerce, or cannabis/regulated industries strongly preferred
• Direct experience working within an ESP (Sweed Platform is highly preferred; experience with similar platforms acceptable)
• Strong understanding of email and SMS marketing best practices
• Ability to execute independently—comfortable rolling up sleeves and managing details
• Basic design and layout skills (email builders, templates, light HTML or visual editing a plus)
• Data-driven mindset with the ability to interpret campaign results and optimize accordingly
• Comfortable working in a fast-paced, high-growth environment

Nice to Have

• Loyalty or rewards program management experience
• Experience with segmentation, personalization, and automation at scale
• Cannabis retail, dispensary, or highly regulated marketing experience
• Familiarity with CRM or CDP integrations and customer data structures

What Success Looks Like

• Campaigns launch on time, error-free, and aligned with business priorities
• Lifecycle and loyalty programs show measurable improvements in engagement and retention
• CRM becomes a high-impact, revenue-driving channel
• Strong collaboration across e-commerce, brand, and analytics teams

Why Join Us

• Opportunity to shape and scale CRM and loyalty programs in a growing, innovative industry
• High ownership and visibility with room to make an immediate impact
• Collaborative, fast-moving environment with a test-and-learn mindset

What We Offer:

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

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Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas.

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Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate's immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.