Associate, Product Marketing for Long-Term Care (LTC)

About

Driven by a bold pursuit of science and fueled by an unwavering commitment to patients, Sun Pharma is a leading global pharmaceutical company, providing high-quality medicines trusted by healthcare professionals and patients.

As part of our mission to Reach People and Touch Lives, we deliver Innovative Medicines, Generics and Consumer Healthcare products that improve the lives of millions of people. With a broadly diversified portfolio of products that span multiple therapeutic areas, we improve access to effective, affordable treatments that promote better health and well-being.

Reaching People. Touching Lives.

Job Summary

The Associate, Product Marketing for Long-Term Care (LTC) supports brand execution, marketing operations, and product adoption within the highly specialized LTC ecosystem, including skilled nursing facilities (SNFs), assisted living communities, and long-term care pharmacies. This role is designed as an early-career development position with significant exposure to cross-functional teams and strategic marketing processes. The Associate, Product Marketing will partner closely with senior marketing leadership to execute brand strategies, ensure compliant promotional materials, and support product launches.

In addition to branded portfolio responsibilities, this role will provide marketing support to the generic business as needed to ensure coordinated execution across the broader LTC portfolio.

Responsibilities

• Support execution of annual brand plans and marketing strategies under the guidance of senior leadership.
• Assist in implementing lifecycle initiatives and tactics to drive product awareness and adoption within the LTC market.
• Provide tactical marketing support for the generic portfolio when required.
• Assist in developing, reviewing, updating, and maintaining marketing materials and promotional assets.
• Ensure materials meet regulatory, legal, and corporate compliance standards.
• Maintain version control and support archiving processes for approved content.
• Prepare routine analytics and assist with forecasting inputs and performance reporting.
• Support analysis of sales data, market trends, and competitive intelligence.
• Assist in tracking KPIs and overall portfolio performance.
• Support execution of omnichannel initiatives, including personal and non-personal promotion (NPP) campaigns.
• Assist with conference and convention logistics, including registration, materials preparation, and on-time delivery.
• Support new product launches through development of promotional materials, internal communications, and field tools.
• Assist in tracking launch timelines and coordinating cross-functional inputs.
• Respond to field requests with approved, compliant content.
• Support development of customer-facing materials for LTC stakeholders.
• Assist with literature orders, inventory coordination, and distribution.
• Work closely with Sales, Market Access, Medical Affairs, Regulatory, Legal, and Finance teams.
• Ensure adherence to promotional and compliance standards across all activities.

Education & Qualifications

• Experience: 0–3 years of pharmaceutical, biotech, or related marketing experience preferred; internships or relevant project experience considered.
• Education: Bachelor’s degree in Marketing, Business, Life Sciences, or a related field required.
• Regulatory & Compliance Knowledge: Foundational understanding of FDA regulations and pharmaceutical marketing compliance preferred.
• Analytical & Technical Skills: Ability to create and review data sets, Excel, and develop PowerPoint presentations.
• Collaboration & Communication: Strong organizational skills and ability to work in a fast-paced, cross-functional environment.
• Learning Agility: Demonstrated ability to learn quickly, take initiative, and grow within a structured development role.

Compensation & Benefits

The presently-anticipated base compensation pay range for this position is $84,500 to $103,500. Actual base compensation may vary based on a number of factors, including but not limited to geographical location and experience. In addition, this position is part of the Annual Performance Bonus Plan. Employees are eligible to participate in Company employee benefit programs which include medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; and the employee assistance program. Employees also receive various paid time off benefits, including vacation time and sick time.

The compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company, or individual department/team performance, and market factors.

Equal Employment Opportunity

We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.