社区营销经理

About the Company

We are a company specializing in EV charging stations and the new energy industry, committed to providing high-quality technical support and services to our customers. Our mission is to promote the use of sustainable energy and create a more environmentally friendly future. We value teamwork and innovation, and welcome like-minded professionals to join our family.

About the Role

This position is primarily responsible for community marketing in the German market. Through online and offline events, social media operations, and user community management, you will enhance brand awareness and user engagement in Germany.

Responsibilities

• Community Operations: Manage daily operations of online communities in Germany (social media, forums, groups, etc.), increasing user activity and brand loyalty.
• Event Planning & Execution: Plan and organize offline community events, user meetups, exhibition promotions, and other activities to strengthen the connection between the brand and its users.
• Content Creation: Write and publish marketing content tailored to German local culture, including social media posts, blog articles, press releases, and more.
• User Relationship Management: Build and maintain long-term relationships with key users, KOLs, and partners in the German market.
• Data Tracking & Analysis: Monitor community operation metrics, analyze campaign performance, produce reports, and continuously optimize marketing strategies.
• Cross-Functional Collaboration: Work closely with European sales, product, and technical support teams to ensure consistency and accuracy of marketing messaging.

Qualifications

• Bachelor's degree or above in Marketing, Communications, German Language, or a related field.
• 5+ years of experience in community marketing, social media operations, or brand marketing; prior experience in the German market is preferred.
• Background in new energy, EV charging, automotive, or related industries is a plus.

Required Skills

• Native-level fluency in German; working proficiency in English.
• Familiar with the operation strategies of major German social media platforms (Instagram, Facebook, LinkedIn, X, etc.).
• Excellent copywriting and content creation skills, with the ability to independently produce German-language marketing content.
• Proven experience in event planning and execution, with the ability to manage the full lifecycle of online and offline events.
• Data-driven mindset, proficient with analytics tools (e.g., Google Analytics) for data tracking and performance evaluation.
• Strong communication skills and cross-cultural collaboration awareness.

Preferred Skills

• Marketing experience in the new energy / EV charging / energy storage industry.
• Experience in KOL/influencer collaboration and campaign management.
• Multilingual abilities beyond German and English (e.g., French, Dutch, etc.).
• Experience in community growth or user referral/viral programs.
• Familiarity with German market regulations and advertising compliance requirements.

Pay range and compensation package

Salary will be discussed based on experience and capabilities.

Equal Opportunity Statement

We are committed to diversity and inclusion and welcome applicants from all backgrounds to join our team. We believe that team members from diverse backgrounds bring richer perspectives and innovative solutions to our company.