Audience Growth Manager

About

Driving audience growth strategies, the full-time remote Audience Growth Manager will oversee initiatives to expand reach, increase engagement, and maximize revenue across digital products and platforms.

Responsibilities

• Provide strategic direction for audience growth initiatives, translating efforts into measurable outcomes for acquisition, engagement, retention, and monetization
• Identify, test, and scale new audience segments and channels while collaborating with cross-functional teams to ensure alignment with audience and revenue goals
• Analyze audience data and performance trends to inform strategy, guide optimization, and develop actionable insights

Qualifications

• 5+ years in digital marketing, audience engagement, or related roles with a proven track record in driving engagement and revenue
• Ability to translate audience insights and data into actionable growth strategies using analytics
• Strong analytical mindset with experience in data-driven testing and iterative improvement
• Deep understanding of digital marketing channels, audience analytics, and content management systems
• Bachelor's degree in journalism, marketing, or a related field