Audience & Marketing Manager
Podwires Marketplace
About the role
Position Overview
TED seeks an Audience & Marketing Manager to support marketing strategy and execution for listener growth across TED's podcast portfolio. This temporary grant-sponsored role sits within the Audience Strategy & Growth team and plays a critical role in expanding and diversifying TED's audiences, deepening engagement, and building long-term listener loyalty. The successful candidate will lead strategy and execution for priority shows while supporting broader growth efforts across TED's entire podcast ecosystem.
Key Responsibilities
- Own end-to-end marketing strategy and execution for a slate of priority TED podcasts
- Utilize and optimize growth tools including audio cross-promotions, feed drops, host guest swaps, PR, paid media, newsletters, social media and Web
- Manage paid media budget and develop strategy to reach audiences on social media, YouTube and Search
- Refine organic social media strategy for TED podcasts and identify mechanisms for optimized audience reach
- Define audiences, messaging and channel strategy to reach target listeners
- Build and iterate growth roadmap informed by data, experimentation and audience insight
- Partner with PR teams and external partners on press outreach and cultural moments
- Serve as key connection between marketing, editorial, production, PR, analytics and platform partners
- Assess campaign performance, share insights and apply learnings across shows
- Develop performance recaps with emphasis on translating data into actionable insights
- Support launches, campaigns and brand moments across all TED podcasts and Audio initiatives
Requirements
- Degree (preferred) or diploma in commerce, administration, communications or similar discipline
- 3-5 years of marketing, audience development or related experience
- Extensive knowledge of Google applications and Microsoft suite (especially Excel/Sheets)
- Tech-savvy with ability to quickly learn new tools and platforms
- Strong quantitative and qualitative analytical and problem-solving skills
- Meticulous attention to detail and ability to manage multiple simultaneous projects
- Ability to commute to NYC office for meetings and events; international travel as needed
- Mission-driven commitment to the power of ideas to create impact
This temporary grant-sponsored position begins April 1, 2026 and runs through May 31, 2028. TED is an equal opportunity employer welcoming diverse candidates from all backgrounds and disciplines.
Skills
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