B2B Academic Sales Lead

Job Purpose

To deliver sustained B2B academic revenue growth for LRMG in South Africa by identifying new institutional opportunities, expanding existing academic partnerships, and converting market demand into long‑term, high‑value client relationships.

Why this role is different?

If you’ve been selling within the executive education or skills development space, you already know the landscape. DigitalCampus operates differently: we are a consultative, relationship-first business embedded within LRMG, one of Africa’s most respected learning and performance groups, with access to a live, corporate client base that already trusts us.

You won’t be cold calling your way to target. You’ll be deepening real relationships, converting warm pipeline and building a B2B engine with strategic account-based planning. This is also a role with genuine strategic influence.

You’ll work directly with the Academic Partnerships Lead to shape how DigitalCampus goes to market, feeding real client signals back into the portfolio, helping define which offerings gain traction, and building the kind of pipeline discipline that makes financial forecasting more strategic. You’ll be coached, challenged and held to a high standard.

In return, you’ll have visibility, autonomy and the chance to be one of the people who built something worthy of lasting

Key Responsibilities

• Drive corporate enrolment growth across the DigitalCampus Academic Public Intake portfolio, with a clear focus on capturing repeat business from an active LRMG client base.
• Support the Product-Market Fit (PMF) strategy by translating market signals, client demand and pipeline insights into actionable input for product refinement and positioning.
• Ensure commercial viability of cohorts through predictable pipeline generation, demand shaping, and intake conversion.
• Play a key role in demand generation, working closely with Marketing and Account Executives to build and convert enterprise interest into qualified opportunities.
• Contribute to the scaling of newly packaged academic offerings (e.g. MDP, HRBP, TAP) by improving market traction, positioning and client relevance.
• Enable more proactive, structured pipeline management and forecasting aligned to intake cycles and PMF learning loops.
• Act as a feedback loop between market and product, ensuring continuous refinement of LRMG’s academic solutions based on client needs and conversion outcomes

Qualifications

• Bachelor’s degree in Business, Marketing, Commerce, Education or a related field.
• Proven experience in B2B sales, ideally consultative or solution based
• Track record of pipeline development and revenue conversion
• Experience in executive education, higher education, or skills development (preferred); or professional services/complex solution sales
• Experience engaging with HR, L&D, Talent and Transformation stakeholders
• Demonstrated ability to manage the full sales lifecycle (prospecting through close and nurture) and to develop and execute market growth strategies

Skills and Personal Attributes

• Strong consultative selling mindset – problem-led, not product-led
• Ability to translate academic offerings into business value
• Excellent relationship-building capability at senior level
• Highly disciplined and structured in pipeline management; strong ownership and accountability for targets Resilient under pressure, with strong communication, persuasion and follow-through skills
• Collaborative mindset across Sales, Product, Marketing and Delivery

What’s in it for YOU?

• Competitive market related salary package with potential incentive quarterly earning
• Permanent position with a target start date of 1 June 2026 (or sooner)
• Be part of a high-growth academic business unit with real commercial impact, growing portfolio of university partners
• Structured onboarding and a deliberate practice approach to skill development – weekly coaching, live deal reviews and a clear path to becoming a highly disciplined B2B conversion specialist
• Work within a collaborative, purpose-driven team at LRMG
• Johannesburg-based role with flexibility