B2B Brand- & Growth-Marketing-Manager (m/w/d)

About ABRIO

ABRIO is a leading digital commerce consultancy based in Frankfurt am Main. Our goal is to sustainably improve our clients' e-commerce worlds and create scalable successes. We combine state-of-the-art technologies with innovative approaches and tailor-made solutions.

Your Role

As a B2B Brand & Growth Marketing Manager (m/f/d) at ABRIO, you will be instrumental in strategically developing and operationally implementing marketing initiatives. Your mission is to clearly position ABRIO in the DACH market and sustainably strengthen our brand among customers, partners, and talent. You will build out our marketing step-by-step, develop a clear positioning, and ensure ABRIO is perceived as a premium consultancy in the enterprise e-commerce environment through high-quality content, relevant partnerships, and events.

Responsibilities

• Strategic B2B Positioning: In close collaboration with management, you will further develop ABRIO's marketing strategy, sharpen our B2B positioning including messaging (USP, ICP, Value Proposition), and ensure consistent execution across all relevant channels.
• Brand Management: You will be responsible for a high-quality and consistent brand presence across website, LinkedIn, PR, content, and events, orchestrate relevant internal areas (e.g., Employer Branding), and ensure quality in implementation.
• Awareness & Thought Leadership: Through content formats, relevant partnerships, and event/trade show appearances, you will establish ABRIO as a thought leader in the premium segment within the Shopify and enterprise e-commerce environment.
• KPI-driven Growth: You will define suitable KPIs together with us along brand awareness, engagement, and lead quality, and further develop our marketing on a data-driven basis.
• Team Building & Interface Management: You will start as a central marketing role at ABRIO, work closely with management, recruiting, and sales, and take on an important role in the further expansion of our marketing team in the future.

Requirements

• At least 3 years of experience in B2B marketing, having scaled, further developed, or actively managed brands in brand management – from positioning to consistent implementation across all relevant channels.
• A completed degree in (Digital) Marketing, Media Management, Business Administration, or a comparable field of study.
• Proficiency in content-driven marketing and LinkedIn B2B branding, and comfort in sparring with management.
• Experience with budget responsibility and the ability to measure impact through KPIs and tracking.
• Proficient use of tools such as LinkedIn, CMS (Webflow/WordPress), SEO tools, and Google Analytics.
• A builder mentality, eager to continuously try new things, actively drive change, and specifically position ABRIO as a premium partner in the DACH market and the enterprise segment.
• High ownership, strategic foresight, and at the same time, hands-on, reliable operational execution with a high quality standard.
• Very good German and good English language skills.

What We Offer

• Team Spirit You Can Experience: Actively contribute your experience and perspective and shape collaboration in an open, appreciative team. Regular team events strengthen mutual exchange.
• Vacation & Balance: 30 days of vacation and a little extra for your time off: an additional vacation day when Christmas Eve and New Year's Eve fall on weekdays.
• Working Hours That Suit You: We offer flexible working hours and 2-3 days of presence in the office per week. This allows you to shape your workday independently and advance your projects efficiently.
• Training That Strengthens Your Career: We invest specifically in your development – with a personal training budget for further education, certifications, and coaching.
• Performance is Rewarded: In addition to remuneration that matches your experience and responsibility, you will receive attractive performance-oriented bonus payments and a benefit card with €50.00 net per month – flexibly usable and an extra every month.
• Exciting Projects with Real Impact: At ABRIO, you will shape demanding e-commerce projects for leading brands and make decisions that generate real results.
• Shape and Take Responsibility: You will actively drive topics forward, contribute your experience, and specifically apply your many years of expertise to achieve real results and advance our team.
• Our Values – Lived Daily: Team spirit, professionalism, and passion shape our daily actions. With us, you will have the space to take responsibility and make decisions that have a tangible quality and impact.
• Modern Office in the Heart of Frankfurt: A high-quality work environment with modern equipment for focused work, creative exchange, and productive collaboration.

With us, you will not only get a job but an experience that will move you forward – professionally and personally!

Our team stands for flat hierarchies and initiative. If you are motivated, want to take responsibility, and are eager to shape the future of e-commerce with us, then you are exactly right with us!

Our application process is fast and reliable – we will get back to you very quickly.

So, apply today and become part of our dynamic team. We look forward to your application and getting to know you.