B2B Brand Marketing Manager

About the Role

In this role, you will lead upper‑funnel B2B marketing initiatives focused on brand building, value proposition, and core messaging for our enterprise client. You will take high‑level brand strategy and creative direction and translate it into clear, compelling execution across digital channels, including website updates, brand and awareness campaigns, and other marketing touchpoints. You will help evolve and document current brand and messaging strategy. Working closely with creative, digital, and performance teams, you will ensure brand consistency across the funnel while aligning upper‑funnel messaging with mid‑ and lower‑funnel product and conversion efforts. This role requires strong cross‑functional collaboration and relationship‑building, as well as the ability to operate independently. You will market to a range of B2B audiences, including small and mid‑size businesses, enterprise clients, and government, healthcare, and education organizations, with an understanding of complex buying journeys and longer B2B sales cycles.

Compensation

• 6‑month ongoing contract
• Pays $60‑65/hr

Equal Opportunity Statement

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy.

Skills and Requirements

• 10–15+ years of experience in B2B marketing, with a strong emphasis on brand and upper‑funnel strategy
• Proven background in brand strategy, positioning, and messaging for B2B audiences
• Experience translating high‑level creative and brand strategy into practical marketing execution
• Strong understanding of long sales cycles and how brand marketing supports future demand
• Excellent communication and relationship‑building skills
• Ability to operate independently while collaborating cross‑functionally
• Experience supporting large, complex organizations or brands undergoing change is a strong plus
• Experience supporting mergers, rebrands, or major brand evolutions
• Background in telecom, technology, or enterprise B2B environments
• Familiarity with digital marketing channels and performance measurement