B2B Competitive Marketing Specialist

Join Canon as a B2B Competitive Marketing Specialist and leverage your analytical skills in a hybrid role. Translate engineering data into effective marketing strategies that resonate with clients.

Reporting to the B2B Marketing Manager, this position focuses on developing competitive insights and tools for sales teams. Your efforts will support product launches, enhance the competitive lab, and maintain a steady stream of market intelligence to boost sales effectiveness.

Key Responsibilities:

• Conduct thorough market research on competitive products
• Create training materials for the sales team
• Organize and deliver competitive demonstrations
• Manage competitive pricing database for B2B products
• Ensure the operational efficiency of the competitive lab

Requirements:

• Degree in Marketing or Business
• 3 years of experience in competitive analysis
• Strong analytical and project management skills
• Well-versed in Google Sheets/Excel and presentation tools
• Familiarity with Oracle and competitive tools

Bring your competitive analysis and marketing insight to Canon, enriching our B2B strategy and engaging with our sales teams.