B2B Digital Marketing Manager

About

Our technology client is seeking a B2B Digital Marketing Manager to support an Integrated Marketing team within a global technology organization. This role focuses on executing and optimizing digital content across web and CRM channels, ensuring high-quality user experiences, strong SEO performance, and effective campaign alignment. The ideal candidate brings hands-on experience with website management, email marketing, analytics, and cross-functional collaboration in a complex enterprise environment.

The Basics

• Duration: 6-month assignment with strong likelihood of extension
• Hours: 40 hours per week
• Location: Onsite 5 days per week, nonnegotiable, northern New Jersey office

Top 3 Required Qualifications

• Extensive hands-on experience managing and optimizing websites, including homepage updates, product detail pages, and marketing landing pages, with a strong understanding of SEO best practices.
• Demonstrated experience executing CRM and email marketing initiatives, including project management across stakeholders and partners, and reporting on performance metrics.
• Proven ability to write and edit clear, effective marketing content, including web copy and email copy, tailored to B2B audiences and business objectives.

Other Qualifications

• 4+ years of experience in digital marketing, website development, SEO, and email marketing
• Strong proficiency in Microsoft Excel and PowerPoint, including data analysis and reporting
• Experience using web and data analytics tools such as Google Analytics, Tableau, and Excel pivot tables
• Strong analytical and problem-solving skills with attention to detail
• Ability to communicate effectively with internal teams and external partners
• Comfort navigating large, complex organizations and building cross-functional relationships
• Strong presentation skills with the ability to communicate insights through data and visual storytelling
• Bachelors degree or equivalent experience

Key Responsibilities

• Optimize and execute web content across homepage, product detail pages, and marketing landing pages to support business and campaign goals
• Build and manage enhanced below-the-fold content on product detail pages and landing pages
• Execute regular homepage updates aligned to current campaigns, content pillars, and seasonality
• Refresh and maintain existing site content to ensure accuracy, relevance, and performance
• Ensure website content is optimized for traditional SEO and GEO considerations
• Partner with internal stakeholders and external agencies on email marketing initiatives, including project management, branding, legal review, copywriting, and analytics
• Report on website and email performance metrics and provide actionable insights
• Support ad hoc CRM, operations, lead qualification, and analytics initiatives as needed

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.