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B2B Digital Marketing Manager

White Light Digital Marketing

Luzern · flexible Part-time Mid Level From €3k/mo Today

About the role

About

We are WLDM, a US‑based company working with private equity and enterprise clients. We are looking for a B2B Digital Marketing Manager to take our brand presence, content engine, and marketing operations to the next level. This role is perfect for someone with a background in digital marketing, project/campaign management, and experience working in a tech company is a plus.

Responsibilities

  • Content & Social Media

    • Write and publish LinkedIn content in WLDM’s punchy, data‑driven voice.
    • Turn conference talks and research findings into engaging posts.
    • Manage our YouTube workflow by coordinating freelance editors, designers, and animators.
  • Branding, Creative & Website

    • Ensure brand consistency across presentation decks, thumbnails, landing pages, banners, and printed assets.
    • Oversee website updates (visual improvements, layout refinements, design alignment, and light copy edits).
    • Collaborate with designers on branding, visual identity, and creative deliverables.
  • Campaigns & Marketing Execution

    • Support marketing campaigns across email, LinkedIn, events, and product launches.
    • Maintain our internal asset library, templates, and style guidelines.
    • Assist with basic reporting on content and campaign performance.
  • Events & Conference Support

    • Prepare materials for global conferences (booth visuals, signage, A6 cards, pitch decks).
    • Coordinate logistics with event partners and suppliers.
    • Manage post‑event follow‑ups and marketing sequences.
  • Project Coordination

    • Lead freelancers across design, video editing, branding, and content creation.
    • Work closely with our CEO and data science team to translate technical research into simple, high‑impact marketing assets.

Requirements

  • Proven experience in digital marketing, content creation, or brand management — ideally in an agency or SEO‑driven environment.
  • Strong project management skills; ability to handle multiple campaigns, deadlines, and deliverables with ease.
  • Experience in a remote working environment and in project management.
  • Excellent leadership and communication skills — capable of managing a remote team, working directly with the CEO, and ensuring alignment across departments.
  • Bonus: Experience with backlinking, SEO campaigns, AI (not essential).

Benefits

  • Work with a leading SEO and AI agency focused on innovation and results in AI, SEO, and digital strategy.
  • Support enterprise‑level clients and private equity.
  • Enjoy autonomy and direct collaboration with experienced leadership.
  • Be part of a fast‑growing team with plenty of room for career advancement.
  • Shape the future of operations and make a real impact.

Compensation

  • Salary starting from €3,000 EUR per month.
  • Part‑time role: 20–30 hrs/week; potential to progress into a full‑time role for the right candidate.

Requirements

  • Proven experience in digital marketing, content creation, or brand management — ideally in an agency or SEO‑driven environment.
  • Strong project management skills. You can handle multiple campaigns, deadlines, and deliverables with ease.
  • Experience in a remote working environment and in project management.
  • Excellent leadership and communication skills — you can manage a remote team, are comfortable working directly with the CEO, and ensure alignment and smooth workflows across all departments.

Responsibilities

  • Focus on WLDM’s digital marketing execution across content, branding, and events.
  • Write and publish LinkedIn content in WLDM’s punchy, data‑driven voice.
  • Turn conference talks and research findings into engaging posts.
  • Manage our YouTube workflow by coordinating freelance editors, designers, and animators.
  • Ensure brand consistency across presentation decks, thumbnails, landing pages, banners, and printed assets.
  • Oversee website updates (visual improvements, layout refinements, design alignment, and light copy edits).
  • Collaborate with designers on branding, visual identity, and creative deliverables.
  • Support marketing campaigns across email, LinkedIn, events, and product launches.
  • Maintain our internal asset library, templates, and style guidelines.
  • Assist with basic reporting on content and campaign performance.
  • Prepare materials for global conferences (booth visuals, signage, A6 cards, pitch decks).
  • Coordinate logistics with event partners and suppliers.
  • Manage post‑event follow‑ups and marketing sequences.
  • Lead freelancers across design, video editing, branding, and content creation.
  • Work closely with our CEO and data science team to translate technical research into simple, high‑impact marketing assets.

Skills

AIcontent creationdigital marketingemail marketingLinkedInproject managementSEO

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