B2B Growth Marketing Manager

Who We Are

UnderDefense is a Security Automation platform which makes Cybersecurity simple and available for every organization, enables compliance and eliminates cyberattack risks with true 24×7 Threat Monitoring. Our combination of self-service, cloud-native technology, super-effective processes, and expertise is preventing breaches every day. We are completely changing the way security is delivered and setting a new standard for security. If our mission resonates with you, let’s talk!

Position Overview

We are looking for a hands-on B2B Growth Marketing Manager who will own pipeline generation through webinars, partner marketing, and events.

This is not a coordination role – you are directly responsible for generating MQLs and influencing pipeline.

What You Will Own

• Own webinars end-to-end: planning, calendar, topics, promotion, execution, hitting registration targets
• Build and optimize funnels for webinars: landing pages, email outreach, LinkedIn distribution, partner amplification
• Generate MQLs and contribute to SQL pipeline through event-driven channels
• Own partner marketing execution: co-marketing campaigns, joint webinars, content exchanges, audience sharing
• Drive outbound/email campaigns (cold + warm outreach) as a core acquisition channel
• Coordinate with Sales, BDR, Content, and Partner teams to convert demand into pipeline
• Own marketing side of offline and online events (messaging, landing pages, promotion, coordination)
• Define messaging, positioning, and CTA aligned with ICP and campaign goals
• Launch and iterate campaigns based on performance data (MQL, CPL, conversion rates)
• Take full ownership of results – not just execution

KPIs (What You Are Measured On)

• MQL volume generated from webinars and events
• Registration numbers and attendance rates
• Conversion from MQL
• SQL
• Channel efficiency (email, partner, event ROI)

Requirements (Must-Have)

• Proven B2B SaaS growth/marketing experience with measurable results
• Strong ownership mindset – experience owning a channel or function end-to-end
• Hands-on experience with webinars as a primary growth channel
• Experience in lead generation and funnel building (not just content support)
• Experience with email outreach / outbound campaigns
• Data-driven approach to marketing and experimentation
• Ability to operate independently in a fast-paced environment

Nice to Have

• Experience in cybersecurity or complex B2B tech domains
• Experience with partner ecosystems and co-marketing
• Experience running offline events

About this position

• Location: Office/Remote
• Employment type: Full time
• Department: Marketing