B2B Marketing Content Creator - Remote

About Directive Consulting

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go‑To‑Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We hire people who challenge the status quo and push campaigns past what’s expected – sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.
We’re shaping the future of marketing. Ready to build something that breaks the mold?

Role Overview

Title: Content Strategist (internally titled Account Strategist, Content & SEO)

The Content Strategist is a crucial, client‑facing role that is responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients’ overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices.

Responsibilities

• Display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
• Customer Generation
• Content Production
• Goal Setting: use available data (Google Analytics, CRM data, SEMRush reporting, Ahrefs reporting) to set goals for clients during their engagement period.
• Project Management: ensure that the planned strategy is executed; coordinate responsibilities between the Directive team and the client team.
• Use the project management tool Asana (required).
• In pods where Project Managers are present, partner with Project Managers to ensure all tasks are created, assigned, and due dates are met and communicated to the client.
• Work closely with content writers and designers to complete content campaigns for clients on time while ensuring quality meets client standards.
• Proactively communicate with clients:
  • Communicate timeline expectations for deliverables.
  • Share goal attainment progress.
  • Actively use shared communication channels (e.g., Slack) between bi‑weekly meetings.
  • Send deliverables on a regular cadence, not only during bi‑weekly meetings.
• Proactively communicate with internal leadership:
  • Report any roadblocks.
  • Highlight opportunities for account growth.
  • Notify of moments of change on client accounts (e.g., strategy shifts, internal client marketing changes, point‑of‑contact changes).
• Conduct bi‑weekly meetings with the client.
• Prepare 2 Bi‑Annual business review presentations.

Requirements

• A proven track record of success around implementing SEO principles and content strategy: keyword research, on‑page optimization, and link building.
• Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics.
• Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools.
• Proven organisational, project, and time management skills.
• Genuine enthusiasm for digital marketing, SEO and Content.
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Career Growth Opportunities

• Growing into another service line such as SEO or Paid Media.
• Growing within the current service line such as increasing content, SEO, or Paid Media budgets.

Referral Expectation

Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments.

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle.
• Time Off: Unlimited PTO (2‑week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 – January 1), Paid Parental Leave.
• Financial: Traditional and Roth 401(k) with a 3% company match.
• Bonus: Annual bonus based on tenure, which scales in total amount over time.
• Annual Anniversary Trip with peers and executive leadership for fun and entertainment.

Remote / Location

• Remote‑first company: work from anywhere in the US, with the option to use our state‑of‑the‑art offices in Irvine, California.
• This role can operate 100% virtually from your home office.
• Primary collaboration tools: virtual meetings (Zoom) and Slack.
• Required equipment: laptop computer (PC or Mac), computer software platforms, and other office productivity tools as necessary.
• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Application & EEO Statement

If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to the email address listed on jobs.institutedata.com.

We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.