B2B Marketing Lead: Strategy & Commercial Growth

Responsibilities

• Strategic Ownership: Architecting a unified B2B approach that bridges brand perception with hard commercial targets and go-to-market velocity
• Commercial Activation: Orchestrating the full mix—brand storytelling, product launches, field enablement, and partner ecosystems—to ensure every activity ladders up to revenue
• Lifecycle Focus: Implementing programs that don't just acquire logos but deepen engagement, streamline onboarding, and expand lifetime value
• Data Rigor: Installing a measurement framework that tracks ROI with the same precision as brand health, ensuring the business understands the 'why' behind every result
• Leadership & Influence: Nurturing a team culture of high trust and accountability while navigating a matrixed environment with Sales, Product, and Data peers

Skills & Experience (Not Negotiable)

• 8+ years in the marketing field, with a significant portion spent navigating complex B2B landscapes
• 5+ years of evidence showing you've grown teams and capabilities, not just managed tasks
• Strong commercial acumen and experience managing significant marketing budgets to drive measurable ROI
• Ability to operate in ambiguity, building structure out of complexity
• Advanced analytical capability with the ability to translate complex data into clear insights and business decisions
• Exceptional communication skills with the ability to influence senior leaders in a matrixed environment