B2C Marketing Manager

About the role

About

A company is looking for a B2C Marketing Manager who can operate across the full marketing stack in a rapidly evolving financial landscape.

Key Responsibilities

Design and execute the B2C marketing strategy aligned with business objectives and product roadmaps
Execute go-to-market plans for new features and product lines to drive adoption and engagement
Analyze performance across channels and present findings to recommend data-driven next steps

Required Qualifications

5+ years in B2C marketing within crypto, fintech, or AI-native companies
Experience in go-to-market strategies for expanding consumer products into new regions or languages
Demonstrated success in building and scaling lifecycle programs, particularly in email marketing
Strong analytical skills with experience working with product and data teams
Fluency in using AI tools as part of daily workflow

Requirements

Experience in go-to-market strategies for expanding consumer products into new regions or languages
Demonstrated success in building and scaling lifecycle programs, particularly in email marketing
Strong analytical skills with experience working with product and data teams
Fluency in using AI tools as part of daily workflow

Responsibilities

Design and execute the B2C marketing strategy aligned with business objectives and product roadmaps
Execute go-to-market plans for new features and product lines to drive adoption and engagement
Analyze performance across channels and present findings to recommend data-driven next steps