Betriebswirt als Product Manager - Narrative / Go-to Market Strategie (m/w/d)

About Sennheiser

Sound made by Sennheiser - For over 80 years, we have been among the world's leading manufacturers of audio products and are shaping the future of the audio industry. We are proud of our sophisticated microphones and audio solutions that connect people and create exceptional sound experiences - whether in the studio, in the conference room, or on stage.

For us, the audio industry is one of the most exciting to work in. In our global family company, you can expect not only a unique team where we trust, value, and support each other, but also the opportunity to make your own significant contribution to our common progress.

Fixed term for 2 years

Responsibilities

• You are responsible for the narrative and the go-to-market strategy for defined solutions and/or product clusters.
• You translate product and solution features into a clear commercial strategy and coordinate the associated launch activities.
• You ensure the consistent implementation of GTM activities across all touchpoints and functions.
• You are responsible for the end-to-end positioning, value proposition, and key messaging throughout the entire lifecycle.
• You continuously develop the go-to-market strategy and manage its implementation across all phases.
• You work at the interface between Product Management, Strategic Marketing, and Sales, ensuring a smooth flow of information and collaboration.
• You ensure that the positioning is both commercially effective and integrated into brand, campaign, and demand generation strategies.
• You keep the positioning for defined solutions and/or products consistently across the board and manage its application in all relevant touchpoints.

Qualifications

• You have completed a degree in Business Administration, Marketing, or a comparable field.
• You have many years of relevant professional experience in Product Marketing, Product Management, or Strategy.
• You have experience at the portfolio level and have already defined a cross-portfolio positioning architecture and GTM frameworks for multiple products or solution clusters.
• You have a proven track record in developing and managing go-to-market strategies and launch models, including tiering and prioritization.
• You ideally have experience with complex B2B solutions, platforms, or technology-oriented products.

What we offer:

Become part of our international family company with a modern and dynamic work environment. With us, people and their attitudes are the focus - they are our most valuable asset. We offer you the opportunity to balance work and private life - through flexible working hours and mobile working options. An attractive collective agreement offers you vacation and Christmas bonuses, a 35-hour week, and a company pension plan. In our company daycare center "Ohrwürmchen", your children are well looked after while you work. Employee discounts, subsidized healthy food in the canteen, workation, Hansefit, or Jobrad leasing are just some of the numerous great benefits we have in store for you. Look forward to working in a global team and exciting projects that actively shape the future of the audio sector.

The audio world is colorful and diverse - from concerts and lecture halls to streaming platforms, meeting rooms, and studio recordings. And so are we at Sennheiser! We therefore welcome applications from all areas - regardless of gender identity, national origin, sexual orientation, ethnicity, religion, disability, or age.

Do you want to become part of our team? Then we look forward to receiving your application! Please apply exclusively via our online application form.

Do you have any questions? Then feel free to contact .