Betriebswirt Marketing als Brand Portfolio Manager

About Us

Sound made by Sennheiser - For over 80 years, we have been among the world's leading manufacturers of audio products and are shaping the future of the audio industry. We are proud of our sophisticated microphones and audio solutions that connect people and create exceptional sound experiences - whether in the studio, in the conference room, or on stage.

For us, the audio industry is one of the most exciting to work in. In our global family company, you can expect not only a unique team where we trust, value, and support each other, but also the opportunity to make your own significant contribution to our shared progress.

Responsibilities

• You will be responsible for the global brand management function, including brand strategy, brand portfolio, governance, design, sponsoring, and merchandising.
• You will develop the Sennheiser Group's brand portfolio and strengthen the brands through strategic positioning and expansion of the brand architecture.
• You will ensure consistent brand identities across all business units and markets – from purpose and values to tonality, messages, and sound identity.
• You will manage the entire brand management cycle and translate strategies into compelling brand experiences.
• You will develop and maintain brand guidelines and work closely with the Brand Licensing Manager to ensure brand integrity.
• You will lead and manage all brand design disciplines (graphic, digital, product, spatial) and, in close cooperation with the UCX team, ensure a uniform, high-quality brand presence across all internal and external touchpoints.
• You will collaborate with Campaigns, Communications, and other marketing teams to develop strategic brand communication and brand-specific content.
• You will strengthen brand understanding within the company through training and enablement measures.
• You will manage and further develop the merchandise strategy, working closely with Sales, Licensing, and Communications.
• You will lead the Brand Management team, manage the budget, and work closely with relevant global functions to achieve brand and corporate goals.

Qualifications

• You have completed a degree in Marketing, Brand Management, Communications, or Design Management, or a related field.
• You have many years of experience in brand management, brand strategy, brand design, or comparable areas, ideally with global premium, consumer, audio, or technology brands.
• You can demonstrate success in building and further developing global brand architectures, brand identities, and design frameworks.
• You have experience in leading multidisciplinary brand teams (e.g., management, design, sponsoring, UI/UX).
• You communicate convincingly and work effectively across functions and departments.
• You possess strong intercultural competencies.
• You have fluent German and English language skills.
• You have a strong eye for detail, brand integrity, and consistent brand experiences.

What We Offer

• Inspiring work environment: Become part of our international family company with a modern and dynamic work environment. People and their attitudes are at the center of our attention – they are our most valuable asset.
• Flexible working time models: We offer you the opportunity to balance work and private life – through flexible working hours and mobile working options.
• International collaboration: Look forward to working in a global team and on exciting projects that actively shape the future of the audio sector.

The world of audio is colorful and diverse – from concerts and auditoriums to streaming platforms, meeting rooms, and studio recordings. And so are we at Sennheiser. We therefore welcome applications from all areas – regardless of gender identity, national origin, sexual orientation, ethnicity, religion, disability, or age.

Do you want to become part of our team? Then we look forward to receiving your application!

Please apply exclusively via our online application form.

Do you have any questions?

Feel free to contact .