Bilingual Content and Client Marketing Manager

About Manulife

Manulife is proudly one of Canada’s largest and longest‑serving providers of Group Benefits, and today our Group Benefits business serves millions of Canadian workers and their families, and more than 27,000 companies coast‑to‑coast, including some of our nation’s most iconic brands. Our goal is to help our customers live better, healthier lives, and build strong, engaged organizations. Our award‑winning Group Benefits Marketing team plays a leading role in telling our story in the market, engaging with our customers, and delivering innovative digital marketing to promote Manulife as a trusted health partner.

Role Overview

Reporting to the Director, Digital Marketing, the Bilingual Content and Client Marketing Manager will develop customized content and communications that help Plan Members understand and use their benefits plans, particularly assisting members through enrolment and onboarding. You will work directly with Plan Sponsor (client) representatives to create communication plans and develop content/communications suitable for their organization and employees. This role requires strong writing skills, the ability to influence decision‑making with Plan Sponsor representatives, and a proven track record of delivering measurable marketing impact. The Manager will work closely with Plan Sponsor representative, Distribution, Operations and Creative to shape marketing plans, oversee execution, and ensure alignment with key business objectives.

Position Responsibilities

• Write, edit and coordinate production of customized marketing campaigns that help Plan Members understand and use their benefits plans. Campaigns include: emails, posters, postcards, letters, tent cards, and intranet content.
• Engage with French Plan Sponsor representatives directly, providing new ideas for them to consider about how to communicate benefits messaging effectively to their employees (Plan Members).
• Attend discovery meetings with clients to analyze their communications requirements.
• Work independently or with marketing peers as required to determine best tactics and approaches to meet client requirements.
• Develop detailed communications production schedules to ensure materials are delivered on time.
• Support senior members of the team by developing and implementing some aspects of complex projects, as assigned.
• Work with other teams in the organization to develop communications for cross‑functional initiatives.

Required Qualifications

• University or college degree in marketing, communications, media, or related field.
• 7+ years of communications experience.
• Experience in Group Benefits, healthcare, or related industries is highly valued.
• Fully bilingual (French/English): The successful candidate will be required to communicate in French in order to support clients from various jurisdictions outside of Quebec.
• Strong communication and interpersonal skills, including ability to translate complex plan designs into easy‑to‑understand information for Plan Members and Plan Sponsor representatives.
• Strong project management skills—will at times have a case load of up to 30 or more clients. Will need to be able to prioritize and juggle many different projects simultaneously.
• Proven experience in writing and leading marketing campaigns across different channels (email and print) working alongside cross‑functional teams and external vendors.
• Experience writing and managing digital communications is an asset.
• Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Teams) and project management tools (e.g., Adobe Workfront, Smartsheet).
• Experience using AI tools to support content development, ideation, editing, and/or workflow automation.
• Familiarity with generative AI platforms is a strong asset.
• Ability to analyze data and metrics to optimize campaigns and measure effectiveness.

When You Join Our Team

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Equal Opportunity Employer

Manulife/John Hancock embraces diversity and strives to attract, develop and retain a workforce as diverse as the customers we serve. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Salary and Location

• Location: Montreal, Quebec
• Working Arrangement: Hybrid
• Salary range: $88,800.00 CAD – $138,800.00 CAD (actual salary varies based on market conditions, geography, knowledge, skills, qualifications, experience, and education/training)
• Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Benefits

• Health, dental, mental health, vision, short‑ and long‑term disability, life and AD&D insurance coverage
• Adoption/surrogacy and wellness benefits
• Employee/family assistance plans
• Various retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
• Financial education and counseling resources
• Generous paid time off program in Canada (holidays, vacation, personal, and sick days)
• Full range of statutory leaves of absence

If you are applying for this role in the U.S., please contact hr@manulife.com for U.S.–specific paid time off provisions.

Application Information

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

We’re Manulife. And we’re on a mission to make decisions easier and lives better. Better is what drives us. It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It’s the reason we’re dedicated to investing in digital innovation and accelerating a sustainable and economically inclusive future.

Recent awards include:

• 2024 Gallup Exceptional Workplace Award Winner
• Manulife Named one of Forbes World’s Best Employers
• 2023 Best Companies to Work for in Asia
• Recognized as one of Canada’s Top 100 Employers (2024)
• Included in Bloomberg’s 2023 Gender‑Equality Index

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Our ambition is to be the most digital, customer‑centric global company in our industry. Learn more at https://www.manulife.com/.