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BIODERMA Europe Marketing Director H/F

NAOS

Lyon · On-site Full-time Executive 2w ago

About the role

About NAOS

The history of NAOS began in 1977 when Jean-Noël Thorel, a pharmacist-biologist, pioneered active cosmetics by integrating biology into cosmetics, with the goal of changing the paradigm.

NAOS is an international French company specializing in Skincare, present in 130 countries and employing over 3500 people.

It is the origin of three dermo-cosmetic brands: BIODERMA, INSTITUT ESTHEDERM, and ETAT PUR, united by a unique scientific approach: Ecobiology, the union of biology and the skin's ecosystem.

The governance model is unique: NAOS belongs to an Altruistic Purpose Organization. The company is independent and entirely owned by a non-profit endowment fund dedicated to realizing human potential.

Today, NAOS is a company with a purpose, whose mission is to love, understand, and take care of the living.

This purpose is at the heart of who we are, what we do, and how we do it.

Job Description

Are you willing to join a company with a purpose and play a key role in supporting international growth?

NAOS, a major international stakeholder in Skincare, is looking for a Regional Marketing Director for European zone (BIODERMA), in full-time permanent contract (CDI) from as soon as possible (Q1 2026).

Inside the Regional Marketing team, you are a key regional partner for our European countries, acting as the link between affiliates and global brand teams, to deploy brand strategy, support performance, and ensure consistency of execution across the region.

Regular business travel within Europe is expected as part of this position.

In this context, your main missions are the following:

Strategic Adaptation & regional planning

  • 3-year vision: set the regional strategy and growth ambitions
  • Act as the primary business partner for Countries GMs and Global team to localize global strategy
  • Drive the regional digital roadmap, ensuring online strategies integrated into 3Y strategies

Market Discipline & Execution Excellence

  • Arbitrate launch tiering and secure markets commitment
  • Monitor marketing KPI & digital performance, guiding A&P allocation toward the most profitable channels. Lead regional ROI analysis
  • Set and enforce the regional pricing strategy

Join a company with a purpose, inspired by a claimed humanist utopia, and come experience a humane, collective and enriching company.

Recruitment Process

Our typical recruitment process: It might slightly change.

  • CV screening. Given the large amount of application, this process can sometimes take as long as 4 weeks.
  • First 15-minutes contact to narrow down your wishes : via phone.
  • Interview with different stakeholders.
  • Optionnally, it could be asked that you realize a case study.

Requirements

  • Strategic Leadership: Ability to navigate between global brand ambitions and regional requirements.
  • Operational Excellence: Expert in monitoring KPIs, ROI analysis, and ensuring launch readiness.
  • Digital Proficiency: Proven experience in digital marketing (Performance, Social Media, CRM) and managing "e-retail" growth levers
  • Change Management: Proven ability to lead international teams through organizational transitions
  • French and English : fluent

Our job offers are opened to people with disabilities.

Skills

CRMDigital MarketingPerformance MarketingSocial Media

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