Omnichannel Activation Manager (regio BNL)

About

Omnichannel Activation Manager (BNLX region)

CHO Keizersgracht Amsterdam

Find happiness in the little things. Together with us, transform everyday routines into meaningful moments with your marketing skills.

Let your talent shine

As Omnichannel Brand Activation Manager for the BNLX region, you are ultimately responsible for the realization and management of all brand activations in the Netherlands, Belgium, and Luxembourg. You play a key role in translating activations to all omnichannel touchpoints, with a strong focus on our Retail organization.

Your main focus is the strategic development of the local database, with the goal of: higher customer lifetime value, higher spending intensity, and a higher purchase frequency among our members, as well as recruiting new members. You translate and personalize strategies for the Benelux, with a differentiation approach per country and store format, and actively communicate insights to both global and local teams. You also work closely with specialists from various disciplines, focusing on Promo & Activation & Retail, but also with Campaigns, Digital Commerce, Partnerships, PR, and Influencers.

Key Leadership Responsibilities:

• Leads and manages all omni-channel activations in the BNLX region, including in-store support, market moments, product launches, member events, personalized communication, and local activations.
• Drives CRM initiatives, with an emphasis on database growth and activation, and monitors communication across various channels.
• Brings creativity, energy, and strong analytical skills and promotes effective collaboration, both locally and internationally.
• Reports to the Head of Marketing and leads the local Brand Activation team of 3 FTEs.
• Adopts an entrepreneurial mindset and excellent communication skills, works towards measurable results, and continuously monitors the impact of activations.
• Has a strong affinity with our brand and stays up-to-date with beauty trends; actively follows activation strategies of other leading brands.

Specific Management Tasks:

• Manages and monitors the brand activation budget.
• Fosters a culture of continuous learning and challenges the team to develop innovative concepts that increase member satisfaction.
• Develops and implements an integrated plan to grow our member base in the BNLX and closely monitors its execution.
• Independently analyzes market dynamics within the BNLX region, identifies opportunities, and reports insights and recommendations to the global and local teams.
• Makes data-driven improvement proposals and ensures alignment with all stakeholders.
• Ensures all communication is on-brand and, with the team, edits copy for Rituals' channels to achieve an optimal brand experience for customers.
• Promotes close collaboration with specialists within the commercial triangle (Retail, Marketing & Training) in the BNLX region and with external agencies.

This is you

• Completed relevant university education.
• Minimum of 8 years of demonstrable leadership experience in a marketing-related role.
• Demonstrably able to lead independently, proactively, and collaboratively, with a focus on results.
• Strong out-of-the-box thinking ability and enthusiasm for effective relationship management.
• Excellent language skills, both written and oral, with attention to detail.
• Excellent command of Dutch and English; knowledge of additional languages such as French is a plus.
• In-depth knowledge of the BNLX market is a strong plus.
• Solid knowledge of the beauty market, brand dynamics, and the ability to empathize with our target audience.

The benefits of working at Rituals

• Unique development opportunities to grow, both personally and professionally
• Employee discount on Rituals products
• Attractive bonus
• Flexible working hours, adapted to your rhythm

Education Level: WO Career Level: Experienced Hours: 1 - 40 hours per week