Brand and Marketing Manager
Immaculate Heart of Mary Specialist Hospital
About the role
Job title : Brand and Marketing Manager Job Location : Anambra Deadline : April 20, 2026 Quick Recommended Links
Key Responsibilities: • Develop and implement comprehensive marketing and brand strategies to strengthen the hospital's visibility, reputation, and patient engagement. • Design and implement plans that will increase patient footfall in the hospital. • Lead and oversee the hospital's marketing and communications unit, including supervising a team of creatives such as designers, content creators, photographers, and digital media personnel. • Manage the hospital's digital presence including social media platforms, website content, online advertising, and digital campaigns. • Plan and execute promotional initiatives, health campaigns, events, and community outreach programs. • Ensure brand consistency across all communication channels and institutional materials. • Monitor marketing performance metrics and prepare strategic reports for management. • Collaborate with hospital leadership and clinical departments to promote services and support institutional growth. • Provide creative direction for marketing materials, storytelling, and patient-centered campaigns.
Requirements: • Posess a Bachelor's degree or HND in related field • Have proven experience in marketing, branding, or communications, preferably within the healthcare or service industry. • Demonstrate strong knowledge of digital marketing, brand strategy, and customer engagement. • Possess excellent communication, leadership, and analytical skills. • Have experience managing marketing projects and coordinating creative teams. • Be able to plan and execute integrated marketing campaigns across digital and traditional media. • Demonstrate the ability to think strategically while delivering measurable results.
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