Brand Content Strategy Manager

Brand Content Strategy Manager

Company Overview

Walmart Connect connects brands to Walmart's 150 million weekly shoppers through measurable media experiences. As Walmart's closed-loop retail media business, the team focuses on helping brands grow while enhancing the shopping experience for customers. The team values creativity, strategic thinking, storytelling, and collaboration across digital, social, and in-store channels.

Role and Responsibilities of Brand Content Strategy Manager

You will define and evolve Walmart Connect's external brand presence across digital, experiential, and paid touchpoints. You will collaborate cross-functionally to ensure a cohesive, differentiated, and modern expression of the brand.

• Shape and guide Walmart Connect's brand positioning, messaging, and visual identity across all touchpoints.
• Ensure consistent tone, look, and feel across digital, experiential, and media environments.
• Partner with internal creative and marketing teams to translate brand strategy into compelling campaigns and activations.
• Oversee website strategy and digital content to strengthen Walmart Connect's brand narrative.
• Collaborate with Growth Marketing to evolve site content and messaging based on insights and business priorities.
• Define brand strategy for key external events and speakerships, including CES, Cannes Lions, and ANA Masters of Marketing.
• Develop frameworks and talking points to showcase Walmart Connect's retail media leadership.
• Partner with internal teams to align narratives across events, videos, and marketing materials.
• Partner with Insights and Analytics to define and track brand health metrics including awareness, favorability, and perception.
• Lead ad perception and measurement strategies to strengthen brand equity in market.
• Champion innovative storytelling formats, including video, visual, and experiential content.
• Manage strategic brand partnerships, co-marketing opportunities, and agency/vendor collaborations.
• Ensure all external-facing assets comply with brand guidelines and internal approvals.

Required Skills and Experience of Brand Content Strategy Manager

• 6+ years of experience in brand strategy, marketing communications, or integrated marketing at a large organization, agency, or media/tech brand.
• Proven success developing and implementing brand strategies that drive awareness, differentiation, and engagement.
• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Exceptional writing skills; design and video sensibility a strong plus.
• Experience managing brand perception and awareness research programs.
• Experience in retail media, digital advertising, or B2B technology.
• Familiarity with retail media measurement, ad effectiveness, and attribution models.
• Experience developing co-marketing or partnership marketing initiatives.

Preferred Qualifications

• Experience in marketing or related field.
• Master’s degree in Business Administration.

Compensation and Benefits of Brand Content Strategy Manager

• Competitive pay with annual or quarterly performance-based bonuses.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, parental leave, family care leave, bereavement, jury duty, and voting leave.
• Short-term and long-term disability coverage.
• Live Better U education benefits covering tuition, books, and fees for high school completion to bachelor's degrees and short-form certificates.
• Company discounts and other associate benefits.

About Walmart Connect

Walmart Connect is committed to creating an inclusive, collaborative, and innovative work environment. The team values diversity, cross-functional collaboration, and professional growth while ensuring high-quality marketing strategies that drive measurable impact for brands and customers alike. Walmart Connect fosters a culture of creativity, integrity, and data-informed decision making.

FAQ

Q: What is the role of a Content Strategy Manager?
A: A Content Strategy Manager develops scalable content plans, sets governance standards, and uses performance data to drive measurable results.

Q: What does a Brand Content Manager do?
A: A Brand Content Manager plans and manages brand messaging to ensure consistent communication and audience engagement across channels.

Q: What skills are needed to be a Content Manager?
A: A Content Manager needs strong SEO knowledge, digital marketing expertise, communication skills, and leadership abilities.

Q: Do you need a degree to become a Content Manager?
A: Most Content Manager roles prefer a degree in marketing, communications, or business, along with relevant experience.

Q: What is the difference between a Content Manager and a Brand Manager?
A: A Content Manager focuses on creating valuable audience-driven content, while a Brand Manager concentrates on building and promoting brand identity.