Brand Head

About

The Mr Price Group (MRPG) is a fashion value retailer, selling predominantly for cash. The Group retails Apparel, Homeware and Sportsware and is one of the fastest growing retailers in South Africa.

Our History: 1885 - The first John Orrs store opens 1934 - The first Hub store opens 1952 - John Orrs is listed on the JSE 1967 - Acquisition of two Miladys stores 1986 - Laurie Chiappini and Stewart Cohen, together with BOE, acquire a major shareholding in John Orr Holdings 1987 - The first Mr Price store opens 1991 - Laurie Chiappini and Stewart Cohen acquire control of the Group from BOE 1993 - Launch of the Mr Price Group Share Partnership Initiative 1996 - Acquisition of Galaxy & Co. and Sheet Street 1997 - Alastair McArthur is appointed as CEO 1998 - Mr Price Home launched 2000 - Mr Price opens stores in Botswana and Namibia 2001 - Specialty Stores becomes MR Price Group 2005 - Over 100 million units are sold across the group 2006 - Sale of the Hub and Galaxy divisions 2007 - Launch of Mr Price Sport stores and Mr Price Franchising 2008 - Miladys wins the Orange Index award for excellence in customer service 2008 - Mr Price Apparel is voted the most loved and most frequented retail apparel brand for the first time 2008 - This year Mr Price Home is voted the most loved and most frequented homeware retailer 2011 - Retail sales exceed R10 billion and profit attributable to shareholders exceeds R1 billion for the first time 2011 - The group celebrates the 25th anniversary of change in control, recording a CAGR share of 25.3% and headline earnings per share of 23.5% over this period 2012 - First Corporate owned Mr Price store opens in Lagos, Nigeria 2013 - Mr Price launches its online store

Job Description

The Brand Head is an analytical and creative thinker with experience in leading teams, a strong understanding of digital and social marketing channels, and expertise in implementing strategies aligned with marketing objectives to drive brand awareness, engagement, and revenue.

Responsibilities

• Lead the vision, ideation, analysis, and execution of the social media and digital brand strategies to drive brand awareness, engagement, sales and align with business goals.
• Lead the content planning for the site as well as the seasonal digital campaigns from strategy to execution.
• Lead the social team in strategic thinking across channels, calendar planning, content including reactive/topical content and reporting.
• Oversee the community management of all social platforms as well as social media crisis/risk management.
• Ensure that clear, concise briefs are being developed and communicated timeously to the creative team and that all work delivered is on brand/brief.
• Stay current with digital trends/platforms/technologies, current benchmarks and audience preferences/behaviors to inform the strategy and provide insight to the wider team.
• Analyze and report on social media platforms and identify opportunities to build content and strategies accordingly.
• Monitor key performance metrics and social media analytics to measure the impact and effectiveness of your campaigns and drive continuous improvements across campaigns seasonally.
• Work closely with relevant stakeholders in brand, e-commerce, and merch teams to maximize social media and digital opportunities.
• Coach, guide, and mentor your team.

Qualifications

Minimum requirements

• A Degree or Diploma in Marketing, Strategic Brand Management, Corporate Communication, or a related field.
• Minimum of 5 years' experience leading social and digital marketing initiatives, preferably for a large fashion retail brand.
• Proven leadership experience managing Digital (websites, apps, emailers, eCommerce) and Social Media platforms (e.g., Facebook, TikTok, Instagram), with a passion for fashion, current trends, and creating fresh ideas.
• Advanced understanding of social and digital metrics, analytics, and reporting.
• Demonstrated experience operating at a leadership level within digital and social environments.
• Industry experience within fashion retail, broader retail, or FMCG sectors is essential.

Advantageous

• Relevant digital and/or social media certifications.
• Hands-on experience managing both paid and organic social media strategies.

Attributes and Skills

• Demonstrated strategic thinking and content management skills.
• Strong leadership and collaboration ability (must have led a team).
• Highly agile and adaptable.
• Strong analytical and problem-solving skills, with a creative eye.
• Strong budget management capability.
• Ability to manage multiple projects simultaneously while delivering strong results.
• Excellent communication skills, both written and verbal.