Brand Head

About

Mr Price is looking for a dynamic Brand Head with experience in digital and traditional marketing, to join our marketing team. Must be a strategic, innovative fashion enthusiast who excels in omni-channel campaigns and possesses strong communication and multitasking skills.

Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity.

Responsibilities

Brand strategic management:

• Develop measurable, seasonal marketing strategies and budgets for relevant portfolio (across all channels) to ensure integrated marketing solutions are considered to reach annual and seasonal business objectives.
• Have a thorough understanding of all the marketing research insights and key research projects to ensure strategies are aligned to key consumer insights and actions.
• Work with marketing effectiveness team to define objectives and measurables of each campaign to ensure post campaign reports give appropriate insights.
• Assess what has been effective and what needs to be considered in the future seasonal Marketing plans.
• Compile seasonal postmortems with senior brand team against seasonal marketing objectives and present to management.
• Brief and liaise with media agencies to finalize the media schedules and strategies and ensure critical analysis of media schedules against marketing objectives.
• Stay up to date and immersed in current marketing trends and channels.

Marketing Execution:

• Manage multiple omni-channel campaigns and ensure timing and process is being adhered to.
• Allocate and manage budget for each project/channel to ensure funds are invested wisely and according to plan.
• Critically analyze creative work against your marketing briefs to ensure it delivers on the objectives of the campaign.

Team Leadership and Collaboration:

• Mentor, guide and work with Brand Project Managers/coordinators so they are well equipped to assist on fulfilment and execution of the marketing plans alongside you to ensure a high performing team that achieves marketing KPI's.
• Foster a collaborative and innovative work environment: Encouraging creativity and teamwork.
• Develop strong relationships and work closely with all key stakeholders including creatives, production, shoot team, merchants, ecommerce and visual merchandise.

Qualifications

• Minimum of 6+ years in a Marketing position, preferably in a retail environment
• 3+ years’ experience managing teams
• A relevant Marketing qualification
• Strategic thinker
• Strong leadership and collaboration ability
• Experience in conceptual and operational elements required to drive successful campaigns
• Advanced communication (written and verbal), strong numerical ability, organizational, and problem-solving skills
• Strong interpersonal skills, including effective presentation and listening skills
• Attention to detail
• High proficiency in Microsoft Excel, Word, PowerPoint and Outlook
• Ability to work in a fast paced and highly pressurized environment
• Ability to prioritize and multi-task while delivering strong results
• Strong analytical, problem solving and budget management skills
• Expertise in digital, social and creative solutions
• As Mr Price is a fashion brand, Brand Head would need to have a strong passion for, and understanding of fashion.