Brand Manager

About

A leading pharmaceutical company has a vacancy for a Brand Manager.

Duties & Responsibilities

Key Responsibilities:

• Conceptualize & drive short, medium and long term marketing plan for South Africa market.
• Responsible for Analyzing internal and external data, conducting primary and secondary research, Setting Brand Objectives and Formulating Brand Strategies - Positioning, Segmentation and Targeting. Brand Mix, Action Plans
• Responsible for ensuring Growth, Market Share as per the objectives defined. Analyzing the brands performance through internal and external data, identifying issues, validating the strategies and course correction if required.
• Responsible for Budgeting and Sales Forecasting Product History, Market Opportunity Analysis, Setting Financial Objective (primary & IMS) for the Brands as per the division’s needs, preparing the promotional budget as per the marketing plan.
• Driving implementation of Strategy for Power and Focus Brands. Process summary of all marketing activities every month during Brand Ops Meeting
• Conducting market intelligence prescription audit to identify prescribers
• Responsible for new product launches and developing long range planning
• Responsible for medical and marketing training for the field staff
• Maintaining Sales/Expense Ratio Marketing Tracker
• Coordination among various internal & external stakeholders e.g. Regulatory, Finance, Demand Planning, Logistics, External vendors.
• Frequent field visit / KOL visits, franchise building and competition update. Train sales team towards scientific promotion, campaign briefing.

Key Relationships or Stakeholders:

Collaborate with:

• Sales teams
• Training team
• Medical affairs
• Regulatory affairs
• Supply chain
• External advertising agencies

Requirements

Knowledge and Skills:

• Understanding of Pharmaceutical industry competition, customer behaviour and prescription habits in South Africa
• Strong possession of sales and marketing competencies.
• Must be good in communications, negotiation and interpersonal skills
• Must be knowledgeable in Microsoft applications
• Must know the basic marketing trends

Attributes:

• Must be self-driven
• Must be well driven, flexible and can work with under pressure
• Can work independent or in teams
• Ability to build strong relationship with external contacts.
• Must demonstrate high levels of integrity

Education

• MBA / PGDM in Marketing (preferred)
• B.Pharm / M.Pharm / Life Sciences degree

Experience

• Minimum 4 years of experience in pharmaceutical sales/ marketing

Candidates that meet the criteria may submit their applications via this portal or via vacancy link on www.mnarecruitment.com Should you receive no feedback within 7 days, please accept your application as unsuccessful.