Brand Manager

About

An innovative startup in Knysna, Western Cape is hiring a Brand Manager to create content that engages audiences and drives awareness. You will write blog articles, produce video scripts, design infographics, and create downloadable resources like e-books. A strong content portfolio and adaptable writing style are required.

Responsibilities

• Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.
• Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.
• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
• Build and maintain relationships with media, influencers, and industry partners to increase brand exposure and credibility.
• Plan and execute events including product launches, trade shows, conferences, and experiential marketing activations.
• Manage the company's digital marketing channels including websites, social media platforms, email marketing, and paid digital advertising.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats informing marketing strategy.

Requirements

• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
• A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.
• A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.
• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.
• Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.
• Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.
• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.

Qualifications

• Bachelor of Arts in Public Relations or Journalism