Brand Manager

About

Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a dynamic and strategic Brand Manager to oversee and grow their beverage portfolio. This is a critical on-site role based in Aba, Abia, NG, where you will be responsible for developing and executing comprehensive brand strategies to drive market share, brand awareness, and profitability.

Responsibilities

• Developing and executing comprehensive brand strategies to drive market share, brand awareness, and profitability.
• Market analysis, consumer insight generation, new product development, marketing campaign planning and execution, and managing the brand's P&L.
• Working closely with cross-functional teams, including sales, R&D, supply chain, and external agencies, to ensure alignment and effective delivery of brand objectives.
• Monitoring brand performance, identifying market opportunities, and adapting strategies to maintain a competitive edge.

Qualifications

• Strong understanding of the FMCG market, consumer behavior, and brand management principles.
• Proven experience in developing and launching successful marketing campaigns and product innovations.
• Excellent analytical, communication, and project management skills.
• Keen eye for detail and a passion for building strong brands.
• Results-oriented individual who can thrive in a fast-paced environment and effectively manage multiple priorities.

About the Role

Our client offers a challenging yet rewarding environment for talented individuals looking to make a significant impact in the consumer goods industry.