Brand Manager – Hair Growth Treatments

About

Use your exceptional strategic and creative thinking skills to grow interest and engagement with this innovative and scientifically developed brand which promises to help accelerate male and female hair growth. A real opportunity to build on the brand’s success with your ideas and smart marketing thinking.

• Leading integrated multi-channel comms campaigns, shaping brand strategy via consumer & market insights
• Driving volume, revenue and profit targets whilst building brand equity and market share
• Managing substantial marketing budgets, optimising spend across ATL, promotional and digital initiatives
• Partnering with commercial teams on pricing & promotional strategies, monitoring market performance and competitor activity
• Working in a creative, energetic team culture, where strategic thinking and collaborative problem-solving are valued

Our client is a well-known multinational player in the beauty & healthcare sectors, managing much loved brands across the UK market spanning haircare, oral care and personal healthcare. The UK market is a lead market for innovation and marketing comms, and prides itself on its dynamic, innovative and collaborative, team-driven culture, where people contribute to building an exciting, positive and creative atmosphere, building robust and rewarding careers.

Position Overview

As Brand Manager for this innovative hair treatment brand, you'll be responsible for developing and implementing annual brand plans that drive growth and profitability. You'll use consumer and market insights to shape strategy, deliver integrated comms campaigns, and manage relationships with agency partners. This role is all about building brand equity, optimising the product range and channel mix, and ensuring consistent brand identity across all touchpoints. Your work will directly influence commercial performance, customer acquisition, and long-term brand success, and offer the opportunity to progress your career with a company that values strategic thinking, creative problem-solving and strong commercial performance.

What you’ll be doing from Day 1

• Developing comprehensive brand plans aligned with business objectives and market opportunities
• Delivering volume, revenue, profit, and market share targets
• Analysing sales performance, consumer trends, and market dynamics to inform strategy
• Creating and delivering integrated comms campaigns – ATL, BTL, Digital, Social Media
• Optimising product range and channel mix based on consumer insights and performance
• Partnering with Sales on pricing strategies, promotional planning, and in-market execution
• Monitoring competitor activity, in-market pricing, and promotional performance across channels
• Managing marketing budgets effectively, tracking spend, performance metrics and KPIs
• Overseeing agency relationships for campaign delivery
• Implementing CRM systems for customer acquisition and retention initiatives
• Conduct brand tracking and campaign measurement to evaluate effectiveness and inform future strategy

What we are looking for

• Significant brand marketing experience with FMCG or Consumer Health/OTC brands
• Strong track record developing clear and ambitious brand strategies and annual marketing plans
• Extensive experience creating and managing ATL, BTL and digital/social media campaigns
• Experience of managing NPD and EPD launch projects
• Exceptional strategic thinking skills and a can-do attitude
• Creative thinking with keen attention to detail
• Strong analytical skills including consumer insight, market/shopper data and campaign measurement
• Knowledge of marketing analytics tools such as Google Analytics and CRM platforms
• Excellent communication, presentation, interpersonal and influencing skills
• Solid academic background, ideally with a degree in Marketing, Business, Comms or similar