BRAND MANAGER – VILEDA (HOUSEHOLD ITEMS)
C.H.F HERON NIGERIA LIMITED
About the role
About Vileda
Vileda is a leading international household cleaning brand with 70+ years of German innovation. At CHF HERON, we’re bringing Vileda’s trusted mops, cloths, and gloves to every Nigerian home. We need a Brand Manager who can make Nigerians fall in love with cleaning again.
Your Mission
Own the Vileda brand in Nigeria. You’ll drive market share, brand awareness, and profit across modern trade, open market, and e-commerce.
Key Responsibilities
Strategy & Growth
- Develop annual brand plan, pricing, and positioning for Vileda Nigeria.
- Deliver volume, value, and market share targets.
Product & Innovation
- Launch new SKUs from Vileda.
- Adapt products/packs for Nigerian consumers
Consumer Marketing
- Plan digital, market storms, in-store activations, work with agencies to create plans that sells.
Trade Marketing
- Partner with Sales to drive distribution, visibility across Nigeria.
Requirements
Experience
- 4–6 years brand management in FMCG. Household, homecare, or personal care experience is a strong plus.
Track Record
- You’ve grown a brand before. Can show share gains, successful launches, or ROI on campaigns.
Skills
- Strong analytical skills, consumer insights, digital marketing, trade understanding, marketing campaigns and data analysis.
Education
- BSc in Marketing, Business, or related.
Mindset
- Street smart + boardroom smart. Can visit local market in the morning and present to Vileda Germany in the afternoon
Bonus
- Experience managing international brands or dealing with modern trade buyers.
Why Join CHF HERON:
- To build a global brand locally – real ownership, not just execution
- Competitive salary + performance bonus + HMO + pension
- Career growth in a fast-expanding FMCG company Be part of a team bringing quality to Nigerian households.
How to Apply
Send your CV and cover letter with subject “Brand Manager – Vileda” to: hr@chfheron.com
Application Deadline: 10th May 2026
CHF HERON NIGERIA LIMITED is an equal opportunity employer. Only shortlisted candidates will be contacted.
Skills
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