Brand & Market Development Manager

Position Overview

Hab+Dash by Fil-Tec is seeking a Brand & Market Development Manager to drive growth across key segments of the sewing and needlecraft industry. This role blends relationship management, brand marketing, and business development to expand market presence and strengthen industry partnerships.

The ideal candidate is a proactive, relationship-driven professional who can connect market insights to business opportunities and help bring brand and product initiatives to life.

Key Responsibilities

Relationship Management & Partnerships

• Build and maintain strong relationships with retailers, distributors, and key partners
• Serve as a primary point of contact for select accounts
• Develop connections with designers, educators, and industry influencers
• Identify and pursue new partnership opportunities

Brand & Market Growth

• Expand brand presence across priority retail channels in the U.S. and internationally
• Identify growth opportunities across existing and emerging markets
• Support onboarding and long-term development of retail accounts

Marketing & Brand Support

• Collaborate with internal teams to execute marketing programs that drive brand visibility and sell-through
• Support campaigns, merchandising initiatives, and educational efforts
• Help position the brand within target communities

Product Development Support

• Contribute to the development of product programs, kits, and retail offerings
• Partner with cross-functional teams to bring concepts to market
• Use market feedback and insights to inform product direction

Business Performance

• Support pricing strategies, promotions, and retail programs
• Monitor sales performance and identify opportunities for growth
• Assist with forecasting and inventory planning

Industry Engagement

• Represent the brand at trade shows and industry events
• Build relationships and stay informed on market trends

Qualifications

Required

• Some experience in Commercial sales and Marketing
• Strong relationship-building and communication skills
• Highly organized with the ability to manage multiple priorities
• Strategic thinker with strong execution skills
• Ability to work independently in a fast-paced environment

Preferred

• Background in sewing, quilting, embroidery, or related industries
• Existing relationships within retail, distribution, or creative communities
• Willingness to travel