Brand & Advertising Specialist

About

Accelerate your career as a Brand & Advertising Specialist in a hybrid work model. This position focuses on data-driven marketing and creative strategies, enhancing overall brand effectiveness.

You will work under the Brand Manager to develop and manage innovative media and marketing campaigns. Your responsibilities will include project management and budget oversight for campaigns, alongside fostering strong communication with various stakeholders. A sharp analytical mind will be necessary for distilling insights from media performance to improve future strategies.

Harness your marketing acumen to develop strategies that promote brand presence and customer engagement.

Responsibilities

• Direct execution of media strategies and campaigns
• Oversee Direct Mail segmentation and optimization
• Create local marketing programs with clinic alignment
• Manage agency partners for cohesive brand messaging
• Analyze campaign performance, providing strategic recommendations

Requirements

• Degree in Marketing, Advertising, or a related field
• 4+ years of B2C media planning experience
• Experience managing marketing budgets exceeding $1.5MM
• Strong Excel and data analytics capabilities
• History of successfully leading integrated marketing campaigns