Brand Marketing Manager Kitchen & Bath North America

Work Mode & Location

Onsite – Kohler, WI

Opportunity

The Brand Marketing Manager Kitchen & Bath North America is responsible for developing and executing Omni‑Channel consumer‑focused integrated marketing campaigns and activations. This includes leading campaigns and new product launches to increase penetration of Sterling Brand products across all channels of distribution and secondary markets. The role evaluates, prioritizes, and aligns strategies, timing, and creative messaging in accordance with Kohler Co., market share, profitability, and revenue goals, ensuring a cohesive brand strategy across all touch points. Additionally, the manager leads cross‑functional campaign teams in the assigned category, accountable for program, brand, and business objectives deliverables.

Primary Objectives

• Drive brands’ business under guidance of Sr. Brand Managers / Marketing Directors to increase market share with a consumer‑centric approach.
• Own and uncover deep consumer insights and data‑driven marketing, contributing to best‑in‑class business & creative briefs.
• Drive brand growth by developing innovative strategies and go‑to‑market plans for both new launches and core businesses with executional excellence.
• Contribute to growth and profitability by leading development and managing execution of marketing strategies, sales activations, and campaigns across paid, owned, and earned tactics.
• Perform business & competitive analysis, and drive strategic assessment, category positioning, and storytelling for internal and external stakeholders.

Specific Responsibilities

• Brand/Category Positioning & Storytelling: Prepare annual marketing presentations outlining brand strategy, P.O.P & P.O.D opportunities; deliver engaging presentations to top clients; evaluate competitor promotions and programs; apprise business teams of competitor activities.
• Go‑To‑Market Strategy: Collaborate with Product, Category, Channel, and Strategy teams to build strong go‑to‑market strategies for key new product launches and core business; provide inputs on launch forecasts; meet with cross‑functional stakeholders and external customers to determine marketing needs; adjust plans based on market changes.
• Brand Execution Planning: Evaluate and prioritize product launches based on financial targets, ROI, and brand metrics; develop core marketing assets rooted in consumer insights; recommend marketing mix strategies to create integrated consumer experiences; leverage performance marketing results in campaign development.
• Collaborative Media Planning: Partner with Media Team to align content with platforms for new launches; monitor performance to identify improvement opportunities and optimize campaigns.
• Executional Excellence: Lead product launches and campaigns by delivering clear briefs to creative and studio teams; develop content for consumer events (live and virtual); create and communicate omni‑channel key visual asset packages for consistency and workflow efficiency.
• Sales Training & Activations: Consult on communication tools for product training of Sterling and distributor sales associates; lead brand activations to drive awareness and interest among internal and external customers.
• Budget Management: Manage assigned campaign budgets to achieve financial objectives; provide detailed input into the KBNA Communications budget for the product category.
• Reporting: Monitor success, impact, and contributions of all programs; communicate results, lessons learned, and next steps to management promptly.
• Situational Leadership: Lead a highly collaborative cross‑functional team, driving accountability and quality across internal and external stakeholders; build trust and alignment between Communications, KBNA Category Strategy, and Channel Marketing organizations.

Skills / Requirements

• Bachelor’s degree in marketing or equivalent; MBA preferred.
• 3–5+ years of marketing or brand management experience in consumer goods, home, lifestyle, or luxury brand teams/organizations.
• Demonstrated cross‑functional leadership with strong ability to influence complex organizations and build trust with leaders, peers, and teams.
• Ability to analyze, think creatively, innovate, and plan with attention to detail and accuracy.
• Strong communication and presentation skills for internal and external audiences.
• Creative thinker and storyteller.
• Experience in classical brand management with exposure to NPD, media management, creative/content briefing & development, performance marketing, brand strategy development, integrated GTM, campaigns, and programming preferred.

Travel

• Travel to trade shows, customer visits, and training as needed, approximately 15%.

Benefits & Compensation

• Day 1 benefits: access to applicable benefit programs from the first day of employment, with no waiting period.
• Salary range: $101,350 – $156,150 (actual salary influenced by experience, education, and work location).
• Eligible for performance bonus/variable incentive compensation.