Brand Performance Finance Analyst

Your Opportunity

This is a high-impact, globally visible role at the heart of GTR, designed to shape brand performance and optimise how we invest in marketing to drive commercial outcomes.

As Brand Performance Finance Analyst, you will act as a finance partner to Central Marketing, supporting brand and investment decisions through performance analysis, insight, and clear linkage to P&L delivery.

You will play a key role in driving visibility and performance of brand investments across GTR, ensuring A&P spend is effectively deployed to support delivery of our Big Bets and Best10 ambition.

Alongside this, you will act as the finance lead for Central Marketing A&P, and own the transactional governance of A&P across GTR regions, ensuring robust control, consistency, and transparency, while Regional Finance Leads retain ownership of local planning and performance.

Responsibilities

Central Marketing A&P Leadership & Global Governance

• Act as the finance lead for Central Marketing A&P within GTR, whilst leading the transactional governance of A&P across GTR regions, coordinating with Regional Finance teams
• Lead end-to-end A&P planning, tracking, and performance management of Central Marketing A&P, ensuring spend is optimised against strategic priorities
• Establish and maintain a consistent global framework for A&P governance, including budgeting, forecasting, tracking, and reporting, working closely with Regional Finance Leads
• Drive financial discipline and accountability across regions, challenging investment decisions to maximise ROI and value creation
• Ensure accuracy and compliance of A&P spend, including correct coding, accruals, and alignment with Bacardi policies

Marketing & Brand Decision Support

• Partner with the Global Marketing Director and Regional Marketing teams to shape brand strategies and optimise resource allocation
• Provide forward-looking insights on A&P effectiveness, linking investment decisions to commercial outcomes
• Act as Finance Lead for Measurement & Evaluation (M&E) agenda across GTR, embedding a data-driven approach to marketing effectiveness
• Challenge and influence marketing plans to ensure optimal balance between brand building and commercial delivery
• Support development and financial evaluation of innovation pipelines and brand initiatives

Performance Management & Strategic Planning

• Track and analyse global brand performance across regions, identifying risks and opportunities to enhance delivery
• Support GTR strategic planning, IAP, and annual budgeting processes
• Develop clear and actionable performance insights at brand, region, and customer level
• Ensure alignment between A&P investment and P&L delivery

Skills & Experience

• Experience in commercial finance, FP&A, or strategic finance
• Strong understanding of P&L dynamics and ability to link marketing investment to financial outcomes
• Advanced analytical and modelling skills
• Proven ability to influence and challenge stakeholders
• Strong communication and storytelling skills
• Experience working across multiple markets or regions is a plus

Leadership Agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for Us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.