Brand & Social Media Coordinator

Overview

We are seeking a dynamic and creative Brand & Social Media Coordinator to elevate our clients across all digital platforms. In this role, you will craft compelling content, manage social media channels, and develop innovative campaigns that resonate with our audience. Your energetic approach will help build brand awareness, foster community engagement, and drive measurable results through strategic digital marketing initiatives. This paid position offers an exciting opportunity to influence brand perception and connect with diverse audiences worldwide.

Duties

• Develop and execute engaging social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand visibility and engagement.
• Create high-quality visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support branding efforts and marketing campaigns.
• Manage social listening tools to monitor brand mentions, industry trends, and competitor activities, providing insights for ongoing strategy refinement.
• Plan and implement targeted Facebook Advertising campaigns to increase reach and conversions while optimizing ad performance through Google Analytics and web analytics tools.
• Coordinate with cross-functional teams to produce compelling content including videos, photography, blog posts, and graphics that align with brand messaging.
• Utilize social media management tools like Hootsuite and Asana to schedule posts, track performance metrics, and ensure consistent online presence.
• Proofread all content meticulously to maintain a professional tone while ensuring accuracy and brand consistency.
• Support e-commerce initiatives by creating engaging product descriptions and promotional content that drive online sales.

Experience

• Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Experience with social listening tools, Google Analytics, web analytics platforms, and SEO best practices is a must.
• Hands-on experience managing social media platforms using tools like Hootsuite, Asana, Monday.com for scheduling and analytics tracking.
• Knowledge of Facebook Advertising platform for creating targeted ad campaigns that generate measurable results.
• Strong understanding of branding principles combined with excellent proofreading skills to ensure high-quality content output.
• Ability to analyze data insights from web analytics to inform strategic decisions in digital marketing efforts.
• Excellent communication and organizational skills with the ability to build relationships internally within teams and externally with partners or influencers.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location

Hybrid remote in Wilkes Barre, PA 18705