Branding Manager

Location

Johannesburg, South Africa

Key Responsibilities

• Assist senior management in formulating and implementing the annual brand policy for the South African region; develop and execute brand promotion projects and plans for South Africa, in line with product development and launch schedules and the South African subsidiary’s sales targets.
• Localization & Stakeholder Management
  • Collaborate with local distributors and dealers to tailor marketing materials (brochures, videos) for diverse cultural contexts.
  • Manage relationships with industry associations (e.g., Construction Industry Development Board) and government bodies to drive brand credibility.
• Establish and refine the regional brand evaluation system for South Africa; monitor the breakdown and implementation of regional brand promotion plans; and foster constructive communication and interaction between the South African brand and head office.
• Establish a brand evaluation model for overseas distributors, and supervise and assist subsidiaries in their brand evaluation of distributors.
• Oversee the annual updating and release of the company’s brand communication materials, advertising posters and other brand-related collateral.
• Develop the necessary brand materials and advertisements for brand marketing campaigns, trade shows, new product launches and other initiatives, ensuring they comply with the company’s brand identity requirements.
• Deliver brand training for staff at the South African subsidiary and develop training materials.
• Liaise with HQ regarding brand promotion and graphic design requirements, and oversee the development, design and production of relevant brand materials.
• Manage the day-to-day operations, capacity building and staffing of the team under your responsibility.